HOT BEVERAGE
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BHAKTI CHAI
Bhakti Chai Quart Concentrate—Original Flavor
A PASSION FOR TRAVEL and an interest in community development led
Brook Eddy to travel to India in 2002. There, she began researching a
movement based on the principles of bhakti, or devotion through social
action, and she quickly fell in love with the spicy masala chai ubiquitous in
northern India.
On returning to the States, she began brewing it—bottling the fresh,
preservative-free, spicy chai in Mason jars. When her homemade brew became popular
with friends and neighbors, this single mother of twins dove into the process of bringing
consumers a handcrafted artisanal chai steeped in social change.
"We commit to conducting our business practices according to the bhakti principle by
allocating a percentage of our annual profits to nonprofit organizations that benefit women,
girls and the environment," says Allison Salvati, spokeswoman for the brand.
Bhakti Chai continues to brew fiery chai from small batches with fresh-pressed organic
ginger and fair trade certified black tea. Each ingredient in the spicy brew is rooted in
principles of ayurvedic healing, to awaken the palate and other senses. Bhakti Chai comes in
both a concentrate to mix 1-to-1 with milk or other dairy and a 16-ounce bottle pre-blended
with non-GMO soy. Suggested retail price: $11.99/32 fluid ounces. Contact: Allison Salvati,
Bhakti Chai; 303.484.8770; allison@bhaktichai.com; bhaktichai.com.—D.M.
➊ COCOAPLANET
CocoaMint
Contact: Anne McKibben
650.454.0757;
707.721.1275
anne@cocoaplanet.com
cocoaplanet.com
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