➋
HONEYPAX
HoneyPax Raw Tupelo Honey Packets
GROWING UP ON A FARM IN NORTH FLORIDA, siblings Jason and Julie
O'Steen were raised on local, seasonal ingredients such as tupelo honey, a
rare varietal that comes from tupelo gum trees, which bloom for two to three
weeks each spring on the muddy flats of the Apalachicola River Basin. "My
brother and I wanted to bring this taste of tupelo honey beyond our region in
a way that speaks to how we live our busy lives," says Julie O'Steen.
The honey is harvested and removed from the hives by master beekeepers. Location,
timing and watchful care of the bees are all essential to producing the purest tupelo
possible, which is then packaged at a carbon-neutral facility into convenient 2-teaspoon
packaging to make HoneyPax Raw Tupelo Honey Packets. Unlike other individually sized
honeys, packaged in plastic, the HoneyPax packets are produced from 100 percent postconsumer recycled unbleached paper, printed with 100 percent water-soluble ink.
Each 10-millimeter packet is embossed with a 4- to 5-digit hive code. With it, consumers
can visit the HoneyPax website and locate their honey's bee yard of origin, and learn more
about the North Florida ecosystem where the honey is sourced. "Traceability is important
to us," O'Steen says. "This is our home and we're so proud of the place we grew up."
Suggested retail price: $10.99/10 packets. Contact: Julie O'Steen, HoneyPax; 850.692.3425;
julie@honeypax.com; honeypax.com.—S.N.
➊ SEATTLE CHOCOLATE
COMPANY
jcoco vanuatu origin
Contact: Katie Greer
425.264.2800
katie@seattlechocolates.com
seattlechocolates.com;
jcocochocolate.com
INNOVATION IN PACKAGING DESIGN OR FUNCTION
➊
➋ THE BETTER BEAN
COMPANY
Uncanny Refried Black Beans
Contact: Hannah Kullberg
503.546.6557
hannah@betterbeanco.com
betterbeanco.com
SEPTEMBER 2013
S23
