SHELF-STABLE FOODSERVICE PRODUCT
➊
➋
EFFIE'S HOMEMADE
Single Serve Oatcakes
SOMETIMES IT TAKES CHANGING CAREERS TO MAKE IT BIG. Irene
Costello and Joan MacIsaac have been friends since high school, and the
two Massachusetts women had tried their hands at catering, cooking
classes and other food businesses before creating a product from a fourthgeneration recipe for oatcakes, which has since struck sofi gold—twice.
The farmhouse recipe from Nova Scotia was initially made with lard,
and when MacIsaac's mother brought the recipe to Boston in the 1960s, she used Crisco.
Today, Effie's Oatcakes are butter-based biscuits, made with a short list of high-quality
ingredients, including wheat flour, rolled oats, unsalted butter and sugar. The oatcakes
debuted in a 7-ounce bag in 2008, but on recognizing a demand for wholesome graband-go snacks, the friends debuted a single-serving package a year later. With a one-year
shelf life, the oatcakes—which have a texture profile somewhere between a cracker and a
cookie—are crisp with a lightly sweetened, nutty flavor.
Effie's Homemade is currently taste-testing two new recipes for its product line. While
oatcakes have many uses and serving options, the company recommends pairing them
with sharp cheddar or Stilton for a savory snack, or chocolate or jam for a sweeter treat.
Wholesale price $0.82/unit, 72 units/case. Contact: Joan MacIsaac, Effie's Homemade,
617.364.9300; joan@effieshomemade.com; effieshomade.com.—S.N.
➊ KENSINGTON & SONS
Sir Kensington's Classic
Mayonnaise
Contact: Kristen Vasquez
646.450.5735
kristen@sirkensingtons.com
sirkensingtons.com
➋ SUKHI'S GOURMET
INDIAN FOODS
Global Cuisine Chermoula
Moroccan Marinade
Contact: Sanjog Sikand
510.336.8376
sanjog@sukhis.com
sukhis.com
SEPTEMBER 2013
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