COLD BEVERAGE
TIE
BRANDS OF BRITAIN
Fever-Tree Premium Sparkling Lemon
WITH THE 2013 SOFI AWARD, Fever-Tree has a championship record not even
Michael Jordan's Bulls or Derek Jeter's Yankees can claim: four titles in a row.
The streak started at the 2010 sofi Awards, when Fever-Tree's Ginger Beer took
home bragging rights. The premium mixer company followed that win with Ginger
Ale in 2011 and Mediterranean Tonic in 2012.
This year's winner, which account manager Marie Christoffersen describes as "our
take on carbonated lemonade," features the Champagne-style bubbles on which Fever-Tree has built
its brand. But what sets it apart is the unusual method employed in juicing the Sicilian lemons used
for flavoring. Primarily used by the perfume industry, the practice of sfumatrice extracts the oil from
the lemon peels by hand, which Christoffersen credits for imparting "that fragrant flavor and aroma."
Founded in 2004 by Charles Rolls, the former managing director of Plymouth Gin, and Tim
Warrillow, whose background is in luxury food marketing, Fever-Tree was launched to fulfill the
idea that the best spirits deserve the best mixers. While Sparkling Lemon is refreshing on its own,
it was created to complement both white spirits and darker ones. Suggested retail price: $5.99/6.8fluid-ounce 4-pack. Contact: Marie Christoffersen, Brands of Britain; 925.806.9400; marie@
brandsofbritain.com; brandsofbritain.com.—C.C.
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S34 ❘ SPECIALTY FOOD MAGAZINE
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