COLD BEVERAGE
TIE
CANADA ENTERPRISES, LLC
Jin+Ja
WHAT DOES REUBEN CANADA CALL scoring a sofi Award for Outstanding Cold
Beverage the first year he entered Jin+Ja, his all-natural ginger-based concoction?
"Validation," he says.
Canada is a first-time entrepreneur who left a career as a patent attorney and
cashed out his 401K to follow his dream. Unsurprisingly, friends and family tried to
discourage him, but after seeing the effects of the 2008 economic crash on people
from all walks of life, Canada decided to go all in. Experimenting in his kitchen in Philadelphia, Canada
wanted a beverage that was both tasty and healthful. His eureka moment came with ginger, a taste, he
says, that reminds people from diverse backgrounds of treasured family recipes.
Made using just six ingredients—fresh ginger, cayenne pepper, lemons, green tea, mint and cane
sugar—Jin+Ja offers something its creator calls a three-dimensional drinking experience. "Most drinks
are two-dimensional; you need spice, carbonation or alcohol to make it come alive," Canada says.
While Canada suggests that culinary adventurers try Jin+Ja straight up, the beverage can also
be used to enhance hot or cold tea, blended with soups or juices, or used as a mixer for cocktails.
Suggested retail price: $3.50/6.3 fluid ounces; $9.99/25.3 fluid ounces. Contact: Reuben Canada,
Canada Enterprises, LLC; 215.690.1470; reuben@jinjadrink.com; drinkjinja.com.—C.C.
➊ LUKE'S HEIRLOOM
TOMATO JUICE
Bloody Delicious Mary Mix
Contact: Jim Hudson
515.321.7500
jimhudson@lukes
premierfoods.com
lukespremierfoods.com
SEPTEMBER 2013
S35
