Specialty Food Magazine

SEP 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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SOUP, STEW, BEAN OR CHILI ➊ SARABETH'S KITCHEN Legendary Velvety Cream of Tomato Soup NO STRANGER TO SOFI AWARDS FAME thanks to its jams and other sweet products, Sarabeth's Kitchen has broken through with a savory winner. "We've been serving this soup in our restaurant for more than 25 years," explains Sarabeth's CEO Bill Levine. "People say it's the best tomato soup they've ever had." The much sought-after recipe has finally been packaged for those that can't make it to one of Sarabeth's 11 restaurants. Levine promises the cream of tomato soup lives up to its moniker due to just the right blend of chunky tomatoes, cream, shallots and spices. The packaged soup also contains no added preservatives. Levine recommends topping it with grated light cheddar cheese. While the company and its restaurant patrons have long known how great the tomato soup is, it wasn't until Levine removed microwave directions from the packaging that the soup stood a chance at earning sofi gold, he reveals. "If you cook it on the stovetop, it will thicken and develop its flavor," he explains. "Once people did that, then it won the award." Sarabeth's got its start in 1982, when Levine's wife, the namesake Sarabeth, began making orange-apricot marmalade from a 200-year-old family recipe and sold it to local stores. Previous sofi winners include blood orange marmalade and Hot Chocolate Parisienne, a rich cocoa mix. Suggested retail price: $8.95/24 ounces. Contact: Bill Levine, Sarabeth's Kitchen; 718.589.2900; willjlev@sarabeth.com; sarabeth.com.—E.C. ➊ GLOBAL GRUB Jerk Chicken with Coconut Rice & Beans Kit Contact: Carley Sheehy 925.334.0728 carley@globalgrub.com globalgrub.com S36 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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