How Consumers Use Specialty Foods
OVERALL USAGE OF SPECIALTY FOODS
2013
%
I use specialty foods …
For everyday meals at home.
To treat myself.
For everyday snacking.
For a special occasion at home such as a dinner party, birthday or holiday.
To have on hand for unexpected guests.
To impress my friends and family.
As a gift.
To bring to the office/workplace.
Other
None of the above
Base: 1,486 adults aged 18+ with internet access who purchase specialty foods
65
63
36
30
15
13
10
10
3
3
SOURCE: MINTEL
Nearly two-thirds of specialty food consumers enjoy specialty foods for everyday meals
at home, and more than one-third for everyday snacking. These daily experiences reflect a
lifestyle of using specialty foods, not just for special occasions.
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