Issue link: https://www.e-digitaleditions.com/i/182340
Talent Management Figure 2 Source: SilkRoad Social networks. LinkedIn, the well-known professional job networking site, was more than four times as popular as other social networking sites when it comes to job hunting. This impressive number may be attributed to the fact that LinkedIn is primarily targeted at professionals and is career-centered. Moreover, LinkedIn enables a job seeker to network easily with special interest groups in specific industries or professions. There's been a lot of buzz in the media this year concerning the use of Twitter and Facebook as tools to identify and engage candidates. But, SilkRoad's survey respondents did not rank these as important sources of job leads: 18 percent chose Facebook as a source of leads; only 7 percent chose Twitter as a likely source. One reason for Twitter's low rating may be that it's difficult to deliver sufficient information about a job within the 140-character limitation. Do these results differ by generation? After additional analysis, LinkedIn was still the most popular source among all generations. Not unexpectedly, the survey found that millennials were slightly more likely to use Twitter for job leads. Still, only 14 percent of millennials said that they would likely receive leads via Twitter. [62] HRO TODAY MAGAZINE | SEPTEMBER 2013 Application process. Without a doubt, electronic media dominates when it comes to the way candidates prefer to apply for jobs. Forty-eight percent of survey participants said they would prefer applying for a job on a company's website (see Figure 3). But what kinds of information or features do candidates want most on company website? Overwhelmingly, 91 percent reported detailed job descriptions were the most important to them. Sixty-seven percent said the ability to complete the entire application online was critical while 64 percent valued the ability to search and pinpoint jobs by title or geography. Testimonials were also deemed helpful by 32 percent and 31 percent felt executive profiles, annual reports, and messages from the CEO were also important. A company's career site can make or break the candidate's experience. It's clear that a combination of good content and well-designed functionality make up an effective company career site. Hiring Process Pet Peeves The way candidates are treated during the recruitment