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ottom Line The FEDA Convention March 26-30, 2014 Renaissance Esmeralda Resort & Spa Indian Wells, CA Featured Morning Presentations The Happiness Advantage: Linking Positive Brains to Performance Keynote Speaker Shawn Achor, Author and Past Head Teaching Fellow at Harvard University From the Streets to the Stove… The Power of Potential Sponsored by Hobart/Vulcan/Traulsen Most companies and schools follow this formula: If you work harder, you will be more successful, and then you will be happy. But according to a decade of research, this formula is scientifically backward. Training your brain to be positive at work, first, actually fuels greater success. In fact, 75 percent of an individual's job success is predicted not by intelligence, but by their optimism, social support network and the ability to manage energy and stress in a positive way. By researching top performers at Harvard, the world's largest banks, and Fortune 500 companies, Keynote Speaker Shawn Achor discovered patterns that create a happiness advantage for positive outliers—the highest performers at the company. In this opening presentation, he will discuss the science behind positive psychology and practical applications for reaping the Happiness Advantage in the midst of change and challenges. Sponsored by Thermo-Kool/Mid-South Industries Chef Jeff Henderson is an awardwinning chef, New York Times bestselling author and motivational speaker who captivates audiences across the country with his triumphant story of change and the power of potential. A product of the tough streets of Central Los Angeles and San Diego, Henderson was running a $35,000-a-week drug operation by the time he was 19. Five years later, he was arrested and sent to prison, where he spent the next 10 years behind bars. It was while incarcerated that he discovered a passion for cooking and committed himself to turning his life around. He struggled for years to find his place in the mainstream but with persistence and determination, he was able to achieve his dreams, eventually becoming the executive chef of Café Bellagio in Las Vegas. As first told in the New York Times best-selling memoir Cooked: My Journey from the Streets to the Stove, his story is inspiring and his message of challenges and change is powerful. Closing Speaker Chef Jeff Henderson, the creator of the Chef Jeff Project Understanding The World's Largest Economy and Tomorrow's New Future Lowell Catlett, Ph.D., Regents Professor in Agricultural Economics and Agricultural Business and Extension Economics and the Dean of the College of Agricultural, Consumer and Environmental Sciences at New Mexico State University Dr. Catlett is not your everyday economist. In this upbeat presentation, find out why he says, "Get ready for phenomenal growth as technology, demographics and new consumer expectations drive new business starts and the reformulation of current businesses." The U.S. economy emerged from its worst recession since 1938 to become the world's first $15 trillion economy in 2010, says Catlett. It did so because U.S. businesses increased productivity faster than any period on record—all the while having the highest profits and largest cash reserves ever recorded. Now it's poised to set the pace for new business activity globally. Manufacturing and construction industries will boom as new technologies change living and working spaces. These new technologies will also create growth in healthcare and agriculture as the demand for new lifestyles worldwide expands. Social Marketing & Search Engine Marketing for Business Eddie and Brian Bluff, Site-Seeker, Inc. Many businesses continue to struggle with how to develop a search engine marketing and social media plan that delivers results. This session will explore a methodology for developing an Internet marketing plan that covers social media and search engine marketing including continued on page 22 November/December 2013 21