Retail Observer

MARCH 2014 RETAILOBSERVER.COM 19 Frigidaire ® unveiled a new dishwasher, double wall oven and two- in-one convertible freezer packed with time-saving features. The introduction of these appliances will eliminate consumer frustrations such as slow pre-heat functions, dishwashers that don't clean or dry and freezers that are dimly lit and hard to organize. In a series of consumer studies focused on common kitchen frustrations Frigidaire ® found that 67 percent of consumers think their ovens take too long to preheat** and 40 percent are dissatisfied because their food does not cook evenly**. The new design of the Frigidaire Gallery ® Double Wall Oven eliminates these frustrations with a 6 minute Quick Pre-heat and True Convection feature. When it comes to washing dishes consumers are most focused on washing and drying performance. In fact 83 percent of consumers regularly pre-rinse dishes* and 92 percent find themselves hand drying dishes before putting them away*. The new Frigidaire Gallery ® Dishwasher addresses these issues with its exclusive OrbitClean ™ Wash System, providing four times better water coverage than traditional systems, and EffortlessDry ™ System that ensures dishes go straight to the cabinet dry. "Frigidaire ® understands that time is constantly at a premium for consumers. What sets us apart is our commitment to developing innovative products that truly meet consumers' needs," said John Weinstock, vice president marketing for Electrolux Major Appliances in North America. "That's why we are committed to delivering time- saving innovations that work harder, smarter and strike the ideal balance between simplicity, innovation and efficiency. A perfect example is our industry first, truly Smudge-Proof ™ Stainless Steel, available on our entire line of Frigidaire Gallery ® products." INNOVATIONS COME TO LIFE • Frigidaire Gallery ® Dishwashers *NEW* - One Wash. One Dry. One Time. – OrbitClean ® Spray Arm provides four times better water coverage*** for an excellent clean. – Stainless Steel Tub for sleek design and maximum durability, matching the Smudge-Proof ™ Stainless Steel exterior which resists fingerprints and smudges making it easy to clean. – Move dishes straight to the cabinets with the EffortlessDry ™ System. – Available for purchase beginning March, models start at $799. • Frigidaire Gallery ® Double Wall Ovens *NEW* - Mealtime in no time, from start to clean. – Preheats in less than six minutes.**** – True Convection makes multi-rack baking fast and even. – One-Touch Quick Clean starts the quick, two-hour self- cleaning cycle. – Smudge-Proof ™ Stainless Steel exterior resists fingerprints and smudges making it easy to clean. – Available now, starting at $2,699. GALLERY ® DOUBLE WALL OVENS 2-IN-1 CLASSIC SLATE FREEZER GALLERY ® DISHWASHERS

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