Retail Observer

RETAILOBSERVER.COM MARCH 2014 54 H ow does a retailer keep up with all the latest digital marketing opportunities and meet shoppers' heightened pricing and promotional research expectations in this fast changing marketplace? Well, one thing that makes this almost impossible in a digital world is a general lack of skills needed to integrate web assets into a retailer's website and into online marketing channels. What if Nationwide Marketing Group was able to remove this obstacle? Just say YES elevates the retailer's website and digital presence for the brands they carry; the retailer just has to say yes. There is not a lack of effort on the part of Nationwide and most vendors in creating great images, offers and campaigns. Many vendors give retailers access to a password protected website, loaded with banner ads, videos and other POP materials to be utilized. While quality of these assets is high; usage of these assets is low. Just Say YES is a program managed by Nationwide that gets vendors' high quality assets deployed and exposed to your website audience. The beauty of Just Say YES is its simplicity for the retailer. Oh, and even more importantly... It's FREE. Any retailer using any one of Nationwide's three website providers can sign up at PrimeTime! with their website provider or with the Nationwide Web Services team. The website solution used by the retailer would need to have a home page banner or rotating banner. After a retailer signs up, Nationwide and their vendor partners will create banner ads and associated landing pages that will begin to appear on the retailer's website. When the promotion, event, or product launch is over, the banner ad and landing page will be automatically removed. Some important points – the banner ad will be custom fit to the banner ad spot on the retailer's website and the landing page will be on that website and not a redirect to another site. The overall experience will be just what a consumer expects. Landing pages are a weak link for many experienced digital marketers. The Just Say YES landing pages will give further product or promotional information and be a direct extension of the banner ad content. There will never be a banner ad about a $200 national rebate offer that leads to a landing page with no mention about how to get the $200 rebate. All Just Say YES campaigns are reviewed and approved by the Nationwide merchandising team before being released to retailer websites. Just Say YES elevates the look of a retailer's website. When a consumer lands on the site with, let's say, the $250 Maytag savings story, the consumer forms a few impressions about the retailer. First, the retailer has an attractive and current promotion on Maytag. Second, the retailer is likely to have other promotions and is worthy of consideration. When the consumer lands on the site that displays a kitchen lifestyle shot, the impressions formed are quite different. The consumer realizes that the retailer sells kitchen appliances but no opinion can be formed about promotions or offers. One key aspect of the program is the landing pages that are added to the retailer's website as part of the program. Those landing pages can, and will, be leveraged further with a second phase of Just Say YES. The second phase will involve using paid digital marketing channels to drive more traffic to the retailer's landing pages. The channels that will be used include email marketing, display advertising, vendor site retargeting and Facebook targeting. You will hear more about this in the months to come. Finding out more and signing up for Just Say Yes is easy, even if you miss PrimeTime! Simply email us at:JustSayYes@nationwidegroup.org. JUST SAY YES: NATIONWIDE'S EASIEST NEW DIGITAL MARKETING PROGRAM Get a stream of high quality vendor created banner ads and landing pages on your website for free by just saying Yes! RO B U Y I N G G R O U P N E W S

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