Retail Observer

RETAILOBSERVER.COM MARCH 2014 60 T oday the independent service providers are competing in a complex environment, shaped by the unpredictable forces of globalization, advancing technology, consumer demands and the lack of a skilled service technician pool from which to draw from. Never before has the independent service provider been in the hyper competitive climate that they find themselves in today. As independent service providers your expertise and available labor hours are being sought after by practically every major U.S. manufacturer, big box store, off shore manufacturer, TPA and frustrated consumer throughout the United States. And to make the strain on your available recourses even tighter, your ability to maintain profitability is under attack by rising prices for fuel, insurance, wages, artificially inflated parts prices and fragmented technical and management training. Competitive pressures like customer loyalty and retention, reducing budgets and the increased necessity for higher returns make attending the NASC 2014 convention in Nashville a sound investment. Why, because in just 4 days you will have the opportunity to attend a host of sessions aimed at increas- ing your technical and management skills. Simply put, you would have to spend many more days in training outside the convention to cover all that you will learn in just four. Remember, labor is what you sell. Therefore, the amount of labor expended on a job will make that job either profitable or not. Labor hours are a matter of skill and experience. NASC 2014 affords you the chance to stay ahead of the curve and to enhance your skills and experience with over 110 sessions in both technical training and management. NASC 2014 also represents a real opportunity for quality service providers who wish to develop strategic partnerships with manufacturers and other service seekers to connect on a face to face level. Service providers will also have the unique opportunity to connect with participating parts distributers and vendors during the conventions trade show. NASC 2014 offers other unique opportunities to the ones who make the wise choice to attend. Nowhere else in the country and not at any other convention, can one learn how to become a Certified Service Center and then take all the necessary Certification Tests in order to become qualified. All costs of Certification are included in your registration fee. Master Certified Appliance Professional (MCAP), Technician Certified Appliance Professional (TCAP), Customer Service Manager (CSM), Customer Service Reprehensive (CSR), are all offered at NASC 2014. NASC 2014 offers a host of management training classes throughout the convention as well: Finding Your Cost of Doing Business, Marketing to Modern Customers, Social, Market- ing, Negotiating Skills, Excel and Quick Books, Customer Retention, Employee Handbook, Employee Relations and a host of other classes that will help you run your awesome company smoothly. Basic Appliance Training is also available at NASC 2014. If you have a new technician and want to jump start his ability to accurately diagnose and complete repairs or if you are a seasoned tech that just wants to brush up on your skills then BAT training should be your goal. BAT is comprehensive three day training on the basics. Basic Electric, Basic Gas, Basic Refrigeration and Basic Trouble Shooting. Attending NASC 2014 is a wise investment and will result in a high rate of return for you and your business. Make the wise choice by signing up now at www.psaworld.com. There is still room for you. NASC 2014, March 24-27, 2014 The Inn at Opryland, Nashville, Tn. 1-888-777-8851 S E R V I C E D E P A R T M E N T RO RETURN ON INVESTMENT: WHY YOU SHOULD ATTEND NASC 2014 IN NASHVILLE Ralph E. Wolff , MCAP, CSM Industry Relations, PSA Service News features alternating writers discussing topics of the service industry.

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