MARCH 2014 RETAILOBSERVER.COM
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UNDERSTANDING, ANTICIPATING AND MEETING THE NEEDS
OF THE HOMEOWNER – IT'S A PHILOSOPHY AT THE HEART
OF WHAT THE WHIRLPOOL BRAND SEEKS TO DO WITH
EVERY PRODUCT INTRODUCED.
T
his year, attendees of the International
Consumer Electronics Show (CES) in Las
Vegas got a chance to see that philosophy put
into action. Whirlpool brand explored how individuals
are relating to current home technologies while
unveiling conceptual products that illustrate a highly
personalized future.
At CES, the Whirlpool brand showcased a
selection of innovative designs that bring the future
closer to today while simplifying life in the home. The
products included an interactive, multi-purpose
cooktop surface, a refrigerator that operates to the
soundtrack of a family's life, and even custom-
designed laundry pairs and microwaves inspired by
consumer imaginations.
"Our inspiration is the consumer's vision for the
future and how we can bring it into focus for them
through Whirlpool product innovation," said Chris
Quatrochi, director of Global Creative Design,
Whirlpool Corporation. "CES is a time we can
stimulate the consumer's imagination by showcasing
new, in-market and conceptual products that evolve
and have the ability to fit seamlessly into their lives."
SENSING THE WAY A FAMILY LIVES AND
INNOVATING FOR IT
What if the kitchen could help manage grocery
purchases for the best value, advise on food storage
and spoilage dates, offer tips on the best ways to use
leftovers to save both time and money? Whirlpool
brand asked CES attendees to imagine a future
where alerts similar to these might go beyond the
operation and maintenance of the appliance itself.
• Whirlpool
®
Connected Suite : Appliances are
evolving toward a fully connected role in the home,
helping families maintain busy schedules without
doing so at the expense of time or distraction.
Whether letting a consumer know the best times
for energy consumption or sending food
preservation alerts, Whirlpool brand has developed
appliances and partnership platforms to create a
home that adapts not only to consumer needs but
their preferences and daily habits too. The
connected suite includes a "smart" refrigerator,
dishwasher and laundry pair with features that can
save homeowners energy and be activated
remotely via a computer, smartphone or tablet.
