Retail Observer

RETAILOBSERVER.COM MARCH 2014 66 F resh ingredients are the foundation of a great meal, which is one reason KitchenAid has introduced the Preserva ® Food Care System. "Our customers are passionate about using fresh ingredients in their recipes," says Gail Bruce, senior brand manager. "We want to give them the confidence to shop for what they need, even if they won't be cooking for a few days." This innovative system features a dual evaporator system that offers independent temperature control so both fresh and frozen food are able to be kept at proper humidity levels to help extend their storage life. The Preserva ® Food Care System is available in both French door and side-by-side configurations. REGULATES BOTH TEMPERATURE AND HUMIDITY One reason that food, particularly produce, spoils prematurely is low humidity inside the refrigerator. The Preserva ® Food Care System has independent cooling systems that help maintain proper humidity levels inside the refrigerator and freezer. Dual evaporators operate in sequence so there is no mingling of refrigerator and freezer air. Inside the refrigerator, humidity levels remain at their proper level to keep produce in a cool, moist environment that helps extend the flavor and texture. As just one example, lettuce stays fresh up to four days longer.* Inside the freezer, the air stays crisp and dry to help prevent freezer burn. HELPS KEEP ODORS OUT AND FLAVORS IN The FreshFlow™ Air Filter is 15 times more power- ful than baking soda at reduc- ing common food odors. The filter is continuously active to help minimize odor transfer. CARES FOR YOUR FRESHEST INGREDIENTS "Consumers are becoming more educated about the food that they get from their garden or roadside stand," says Bruce. Although nothing beats the taste of fresh produce, storing it inside the refrigerator can be a challenge particularly since some produce can emit ethylene gas, which can speed up the ripening process, causing undesired changes in taste and texture. To help offset this, the Preserva ® Food Care System features the Produce Preserver. This cartridge helps absorb ethylene to extend the freshness of produce up to 25%.** INDUSTRY-EXCLUSIVE PLATINUM INTERIOR The glossy, platinum interior finish† gives consumers a premium alternative that complements the metallic accents throughout the refrigerator. Other interior features include ClearVue™ LED Theater Lighting with 10 LED lights that transition gradually from dim to bright. At full intensity, it's easy to find food on all levels, including inside the crispers. WANT TO LEARN MORE? WE HAVE AN APP FOR THAT Take the time to understand the new features of KitchenAid ® appliances with the Kitchenatomy™ app. You'll be able to help your customers experience the benefits of KitchenAid ® appliances in a fun, interactive way. KITCHENAID® CRAFTSMANSHIP A premium feel and finish is evident throughout the refrigerator. The LED controls above the dispenser respond to a light touch similar to many popular electronic devices. And inside the refrigerator and freezer, you get the SatinGlide ® System which allows shelves, drawers, crispers, and bins to glide out on smooth ball bearing rollers even when fully loaded. The freezer drawer has two or three levels of storage, depending on the model selected, to help keep the freezer organized. *Compared to KitchenAid ® 27 cu. ft. French door refrigerators with single evaporators. **Based on commonly purchased produce. †Available on Model KFIV29PC. TAKE A REVEALING LOOK AT FRESHNESS Give your customers a brilliant reason to see everything this refrigerator has to offer. The Preserva ® Food Care System helps keep lettuce fresh up to four days longer* and extends the freshness of produce up to 25%. ** Complementing these innovations, premium craftsmanship is on display in every drawer, shelf, and bin. Learn more at kitchenaid.com. With our industry-exclusive platinum interior. *Compared to KitchenAid ® 27 cu. ft. French door refrigerators with single evaporators. **Based on commonly purchased produce. * See Rebate Form for complete details and qualified models. Only valid at participating KitchenAid Brand retailers. Rebate in the form of a KitchenAid Brand MasterCard ® Prepaid Card by mail. Cards are issued by Citibank, N.A. pursuant to a license from MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated. Cards will not have cash access and can be used everywhere MasterCard debit cards are accepted. Get offer details at kitchenaid.com/save YOUR CUSTOMERS CAN GET UP TO A MASTERCARD ® PREPAID CARD BY MAIL WITH THE PURCHASE OF SELECT KITCHENAID ® APPLIANCES* JANUARY 1 – MARCH 31, 2014 INVITATION TO SAVINGS Get the latest ADVANTAGE LIVE content. Sign on to theloop.whirlpoolcorp.com for online training, exclusive live seminars, and product information. ®/™ ©2014 KitchenAid. All rights reserved. 00361_RetailObs.indd 2 1/24/14 1:28 PM FRESH IDEAS FROM KITCHENAID Advanced Food Care System Helps Keep Food Fresher Longer M A N U F A C T U R E R [ N O T E S ] RO

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