Retail Observer

April 2014

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM APRIL 2014 64 S E R V I C E D E P A R T M E N T MARKETING & ADVERTISING: ARE THEY THE SAME? M A N Y T I M E S Y O U W I L L F I N D T H A T P E O P L E C O N F U S E M A R K E T I N G W I T H A D V E R T I S I N G A N D V I C E V E R S A . W H I L E B O T H C O M P O N E N T S A R E I M P O R T A N T , T H E Y A R E V E R Y D I F F E R E N T . K N O W I N G T H E D I F F E R E N C E C A N M A K E Y O U R A D V E R T I S I N G C A M P A I G N S A H U G E S U C C E S S .

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