Retail Observer

RETAILOBSERVER.COM APRIL 2014 24 withstand the rigors of the busiest home kitchens. Features like the five-position rack guide, including (1) full extension slide rack and powerful dual halogen lights make pulling together delicious meals that much easier. INNOVATION AT ITS PEAK Also new for spring 2014 from BlueStar ® is the new Platinum Series Rangetop, which like BlueStar's highly praised recently introduced BlueStar Platinum Series – the ultimate in luxury cooking machines – also offers unsurpassed power and performance. Like the recently introduced Platinum range, this stand alone rangetop features powerful 25K BTU burners, an interchangeable charbroiler and griddle, a gentle simmer burner and integrated wok cooking. An all new Drop-In Cooktop features a newly redesigned, streamlined look with brushed standard knobs, and delivers BlueStar's signature power and performance while consuming minimal kitchen space. BlueStar drop-in cooktops provide high performance at its best, with burners reaching 22K BTUs and a gentle simmer that can turn down to 130˚ plus heavy-duty commercial stainless steel construction with heavy duty control knobs, and full-motion grates. Since 1880, Prizer-Painter Stoveworks, the manufacturer and owner of BlueStar ® , has built top-quality cooking equipment for the home chef at its factories in Reading, PA. Each BlueStar ® product is handcrafted by skilled American workers, continuing a 133 year heritage of American craftsmanship. For more information, visit www.bluestarcooking.com. EUROCHEF USA INTRODUCES NEW WEBSITE AND BROCHURE FOR THE ILVE ® COLLECTION EuroChef USA has announced a new 32-page ILVE brochure and revised ILVE Appliances website. The new site is completely adaptable and can be viewed on any computer, tablet or smartphone without losing content. Visitors to the new ILVE website can customize and personalize their range at w w w. I LV E a p p l i a n c e s . c o m . There you can build your desired ILVE range. Select your choice of 7 colors as well as the trim color for knobs, bezels and handles trim and along with your desired cooktop configuration to instantly see your dream kitchen range. With the EuroChef product line now a recognized brand with appliance distributors, showrooms, retailers, designers and consumers EuroChef has addressed the market need for its expanding offerings. Additional products will be added throughout 2014. ILVE ® Ranges are state-of-the-art when it comes to functionality, while keeping simplicity of use first and foremost when it comes to the cooking process. From preparation to cleanup, ILVE spares no effort in making cooking a pleasure, each and every time. "ILVE ® premium ranges and cooktops are the first of their kind to incorporate a removable griddle and replacement grate so that the consumer can enjoy all of the benefits of griddle cooking without losing a burner." states Melissa Haber, Director of Sales & Marketing, "ILVE has become known as the brand for people who are passionate about cooking and demand only the finest appliances for their kitchens." Covered in the new brochure and website are all the ILVE ranges and cooktops as well as the many ILVE Accessories and all the details on "Nine Ways to Cook on an ILVE Range." A strong overview of the ILVE Control Knob for the Electric Multi- function Oven highlights even more functions, including: • Pizza Mode • Lower Element Mode for heat from the oven base for long, slow cooking. • Upper element Mode suitable for browning different dishes and melting various toppings. • Conventional Grilling/Broil mode heats the upper elements simultaneously creating infrared heat from above. This setting it also used for the Rotisserie accessory included with most ILVE ranges. • Defrost Mode quickly thaws frozen food with fan-drive circulation without drying or par-cooking. • Advanced Hot Air Mode distributes heat perfectly for even circulation throughout the oven cavity. I N D U S T R Y [ N E W S ] continued from page 20

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