Retail Observer

May 2014

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MAY 2014 66 ELEVATE EXPECTATIONS KITCHENAID ® DISHWASHERS— The Best Keeps Getting Better M A N U F A C T U R E R [ N O T E S ] O ver fifty years ago, KitchenAid introduced their first dishwasher for home use. It helped introduce the work triangle, which opened up new possibilities in the kitchen. Today's kitchens are even more open, and KitchenAid dishwashers are evolving as well. "In 2014, we are introducing a new line of dishwashers that continue our heritage and help make us the best performing dishwasher brand,*" says Gail Bruce, senior brand manager. "We have new features that enhance the way water reaches every corner of the dishwasher, make loading easier, and we continue to deliver the drying performance our customers expect." TAKES AWAY THE GUESSWORK Are the dishes heavily or lightly soiled? How do your customers wash a mixed load and ensure everything gets clean? These are two of the questions addressed by the ProWash™ Cycle. The Pro-Wash™ Cycle uses sensor technology to adjust the wash cycle based on the size of the load, the amount of soil on the dishes, and the toughness of the soil. This allows customers to get optimum results while using the least amount of water and energy. SCRUBS AWAY TOUGH STICKY FOODS KitchenAid has taken the innovative ProScrub ® Option and made it better with the ProScrub ® Trio Option. This option provides 50% more coverage** by providing spray jets in the upper rack that are ideal for deep, hard- to-clean items. ENJOY THE BEST DRYING† When it comes to a KitchenAid ® dishwasher, clean dishes are only half the story. "We know our customers want to know their dishes are clean and dry at the end of the cycle," says Bruce, "Our ProDry™ Option is the perfect complement to our ProWash™ Cycle. Consumers can wash dishes before they entertain, knowing that every glass, saucer, and plate will be ready to go from the dishwasher to the table." FEEL THE DIFFERENCE There are certain features of a KitchenAid ® dishwasher that have to be experienced to be appre- ciated. The SatinGlide ® Max System has stainless steel rails and ball-bearing rollers that allow the racks to move smoothly even under the heaviest loads. Invite your customers to move the racks in and out so they'll notice the smooth feel. WANT TO LEARN MORE? WE HAVE AN APP FOR THAT Take the time to understand the new features of KitchenAid ® dishwashers with the Kitchenatomy™ app. You'll be able to help your customers experience the benefits of a KitchenAid ® dishwasher in a fun, interactive way. THE EVOLUTION OF CLEAN DISHES Generations of KitchenAid ® dishwasher owners have found delight in performance that exceeds their expectations. In addition to delivering premium performance, the 2014 line of dishwashers offer design options that include panel-ready models that let the dishwasher match existing cabinets and a variety of handle styles. This combination of powerful cleaning, efficient drying, quiet operation, and up-to-date design will give your customers many compelling reasons to own a KitchenAid ® dishwasher. *Combined wash and dry results of leading premium brands, dry testing conducted with rinse aid. **Compared to ProScrub ® Option. †Among leading premium brands, with rinse aid. RO

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