CMCS Connections

2 C M C S c o n n e c t i o n s 2 N D q u a r t e r 2 0 1 4 by Logan Higgins W i t h i n r e c e n t y e a r s s o c i a l m e d i a h a s evolved from being a social platform used to connect with friends and family into a significant marketing tool utilized by businesses to engage customers and build brand awareness through c a t c h y, i n t e r a c t i v e p o s t s . This trend has even crossed over into the health care industry and each day organizations are consistently promoting new initiatives and a c c o m p l i s h m e n t s , a s w e l l a s providing helpful resources for their respected members. Here at CMCS, we are planning our own social media campaign to connect with our customers and members and to gain a larger presence in the TPA industry. Recently, an in-house social media committee was formed to head this initiative and to partner with FocalPoint, a marketing and multimedia agency that will be an industry resource in identifying areas in which to connect with our t a r g e t a u d i e n c e . C M C S ' i n i t i a l strategy is to utilize our three newly created social media platforms: • LINKEDIN: Linkd.in/1hEiPlM • TWITTER: Twitter.com/CMCSINDY • FACEBOOK: Facebook.com/CMCS.Indy This will allow insured members c o m p l e t e a c c e s s t o v i e w a n d respond to our postings once they begin 'connecting,' 'following,' or 'liking' our page. There are many ways in which CMCS wants to connect with our f o l l o w e r s , s u c h a s : p r o m o t i n g CMCS services and achievements in the industry; providing health tips to local universities so they will re-tweet our posts and build brand awareness with students on the cusp of joining the workforce; updating followers on current hot topics and trends in the health care industry; p o s t i n g i n t e r a c t i v e t w e e t s o r Facebook posts asking for follower o p i n i o n s o n c u r r e n t e v e n t s ; publicizing the ways that CMCS gives back to our community; and by participating in health care social media #hcsm forums on Twitter to maximize exposure in the marketplace. While Facebook and Twitter are both geared towards members and the community, we also plan on using LinkedIn as a platform for building business to business connections. Let us know how we're doing by joining in and 'connecting' to our LinkedIn page, 'following' us on Twitter and 'liking' our Facebook page. Stay up to date with our social media progress in upcoming issues of the quarterly newsletter! CMCS Goes Social! Franciscan Alliance Offers Marketplace I n s u r a n c e w i t h M D W i s e Franciscan Alliance is contracting statewide exclusively with MDwise to provide Marketplace coverage, the insurance plan created through the Affordable Care Act. Three categories of Marketplace Insurance are available from MDwise: Bronze, Silver and Gold levels . These pricing categories are not based on quality of care but only the cost of the insurance and the amount of the copayments a member is required to pay. The categories vary by premium price and other factors like how much hospital visits and medications will cost. Every health plan in the marketplace offers the same basic health benefits including preventive care, medications and doctor visits. For a complete list of benefits, visit: Healthcare.gov/what-does-marketplace- health-insurance-cover. Those who qualify for health insurance include U.S. citizens and nationals, those lawfully present in the United States, between the ages of 0 to 64 and who do not have health insurance through their employer or Medicaid. Depending on the income level and family size, financial help may be available to reduce the monthly premium and/or out-of-pocket costs. If Marketplace healthcare coverage with Franciscan Alliance providers is desired in the Indianapolis area, a member must sign up through the MDwise Marketplace, the only Marketplace provider contracted with the Franciscan St. Francis health plan. MDwise can assist with the application process in person or over the phone. The MDwise call center is available seven days a week, from 8 a.m. to 8 p.m. For assistance with enrollment, call (855) 417-5615. Apply online, in person or over the phone. Health coverage can start soon after enrollment and after the first month's premium is received by the health plan.

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