Retail Observer

RETAILOBSERVER.COM JUNE 2014 30 "This new grill line sets the standard for outdoor cooking, and with Viking outdoor companion products and outdoor cabinets, it is so easy for the consumer to have a complete Outdoor Viking Kitchen," said Brent Bailey, director of brand management. "Once the grill, outdoor companion products and Viking cabinets are ordered from the Viking dealer, only countertops are needed to complete the kitchen. It's that easy to have a Viking Outdoor Kitchen." The Viking Professional Outdoor 5 Series grills are available in 30"/36"/42"/54" widths in both LP and natural gas and backed by the Viking 2-Year Signature Warranty. The Viking 2-Year Signature Warran- ty now includes a 90-Day No Quibble Guarantee which states that Viking will repair or replace a product within the first 90 days of purchase in the unlikely event of a manufacturing defect. The Viking Professional Outdoor 5 Series grills, carts and companion units are available now from a local authorized Viking dealer. Viking Range, LLC originated ultra-premium commercial-type appliances for the home, creating a whole new category of home appliances. Committed to innovative product design, unrivaled perfor- mance and peerless quality, Viking is headquartered in Greenwood, Mississippi, and is a subsidiary of The Middleby Corporation, a long- time leader in commercial kitchen technology. Viking appliances are recognized globally as the foremost brand in the high-end appliance industry and are sold through a network of premium appliance distributors and dealers worldwide. For more information please visit www.vikingrange.com. ELECTROLUX UNVEILS APPLIANCE INNOVATIONS THAT COMBINE STRIKING DESIGN WITH HIGH-PERFORMANCE New dishwasher technology and induction innovations lead impressive product offerings Electrolux has showcased its latest appliance innovations for the home—including a new selection of dishwashers. Through consumer research, Electrolux found that 83 percent of consumers don't believe their dishwasher cleans effectively, and 57 percent think current cycles take too long. To address consumer demand for a faster, more effective clean the new line-up of dishwashers feature a category leading 30-Minute Fast Wash cycle that delivers a professional-level clean. The latest in cooking technologies were also on display, including induction cooktops and freestanding ranges with induction technology. Electrolux returned to KBIS for the first time since 2008, and is helping consumers achieve the perfect balance of sleek, stylish design and high- performance functionality at home this year. A designer of kitchen appliances for nearly 50 percent of Michelin- starred restaurants across the globe, Electrolux is a preferred brand among the world's most demanding chefs. As the only appliance brand to serve both profes- sional and consumer needs, Electrolux has adapted its professional-grade technolo- gies to provide consumers with restaurant-like results and industry-leading features. "Electrolux is proud to be a driving force behind high- end design, entertaining and cooking solutions," said John Weinstock, vice president marketing for Electrolux Major Appliances in North America. "Our latest product innovations are thoughtfully and sleekly designed with amazing capabilities that address numerous consumer price points so our customers can more easily achieve professional-like results at home." Below are the top 2014 picks the brand highlighted at the show: • Stainless Steel Dishwasher with IQ-Touch™ Controls *NEW* –Professional level clean with a "Fast Wash" cycle that thoroughly cleans and dries dishes in just 30 minutes –ProClean with SatelliteSpray Arm technology provides 400% more water coverage than a traditional dishwasher –Third Level Rack® offers convenient space for spatulas and unique kitchen tools, or extra room for everyday utensils –Available now, $1,099 • Electrolux Induction Cooktop (36") –Induction is much more precise, fast and efficient than other cooking methods – water can boil in only 90 seconds and goes from a boil to delicate simmer instantaneously –Available now, $2,199 To learn more about the Electrolux Group and its full range of innovative home appliances, rooted in a deep European design heritage and breakthrough technology, please visit www.electroluxappliances.com. I N D U S T R Y [ N E W S ] RO

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