Issue link: https://www.e-digitaleditions.com/i/337193
BizEd July/August 2014 1 JULY/AUGUST 2014 • VOLUME XIII, ISSUE 4 6 FROM THE EDITORS 8 CALENDAR 10 HEADLINES Departments contents 48 30 48 RESEARCH 52 TECHNOLOGY 58 YOUR TURN 60 BOOKSHELF 62 CLASSIFIEDS 64 IDEA EXCHANGE Cover photo by Carther/Thinkstock THE BLENDED CAMPUS Experts discuss how online and onsite learning are merging to give schools richer and more powerful ways to deliver education. TWO MODES, ONE EXPERIENCE UMass Amherst is adopting a novel funding model to support a stronger connection between its online and on-campus students. ETHICS & ENTERPRISE Jesuit business schools tap their global network to encourage social enterprise and take care of communities. THE FISCAL FIX How can business schools thrive financially in the face of rising salaries, decreased state funding, and greater competition? Mark Zupan lays out the system used at the University of Rochester. CAN YOU SEE ME NOW? Four schools use videos and other innovative marketing techniques to promote their programs, reconnect with stakeholders, celebrate milestones, and set themselves apart. Features 16 24 30 38 44 © 2014 Graduate Management Admission Council® (GMAC®). All rights reserved. The GMAC logo, GMAC®, GMASS®, GMAT®, and Graduate Management Admission Council® are registered trademarks of the Graduate Management Admission Council in the United States and other countries. Find out more at gmac.com/gmass14 Looking to connect with the best graduate management candidates from around the world? How about 360,000 motivated candidates? That's how many GMAT® exam and mba.com registrants you'll find in the Graduate Management Admission Search Service® (GMASS®) database. Each has requested contact from schools like yours and each is looking for information about attending a graduate management program. Better data. Better decisions. 360,000 IS A BIG NUMBER. 2014 _GMAC_Inside_BizEd_GMASS_v1.indd 1 5/14/2014 5:14:11 PM