BizEd

SeptOct2014

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59 BizEd September/October 2014 In August, the Academy of Man- agement presented its 2014 Greif Research Impact Award to Rob- ert A. Baron, Regents Professor and William S. Spears Chair at the School of Entrepreneurship in Oklahoma State University's Spear School of Business in Stillwater. Baron received the award, along with US$5,000, for publishing the article on entrepreneurship six years ago that has been the most cited over the past five years. Baron was recognized for his 2008 article "The Role of Affect in the Entrepreneur- ship Process," which appeared in the Academy of Management Review. In it, he concluded that "although a propensity to experience positive affect provides several important benefits [to entrepreneurs], it also poses significant risks that should be recognized and carefully weighed in the balance." Portugal-based Regional Science Association International (RSAI) has elected two scholars as RSAI Fel- lows for 2014. The first professor is Gilles Duranton, Dean's Chair in Real Estate Professor and chair of the real estate department at the Wharton School at the University of Pennsylvania in Philadelphia. Duran- ton's research examines areas such as agglomeration, taxation, transpor- tation, and wage distribution. The second is William Strange, the Smart Centres Chair in Real Estate and professor of business econom- ics at the University of Toronto's Rotman School of Management in Canada. Strange's research explores topics such as agglomeration, indus- try clusters, labor market pooling, and real estate development and investment. Craig R. Everett, director of the Pepperdine Private Capital Markets Project and an assistant professor of finance at Pepperdine University's Graziadio School of Business and Management in Los Angeles, Cali- fornia, has been named co-editor- in-chief of the Journal of Entrepre- neurial Finance. He will work with co-editor James C. Brau of Brigham Young University in Provo, Utah. Ole-Kristian Hope, the Deloitte Professor of Accounting at the University of Toronto's Rotman School of Management in Canada, has received the Haim Falk Award for Distinguished Contribution to Accounting Thought. The Canadian Academic Accounting Association recognized Hope, in part, for his research on accounting practice, corporate governance, and public policy issues. The Marketing Strategy SIG has named Leigh McAlister the win- ner of its 2014 Mahajan Award for Lifetime Contributions to Marketing Strategy Research. McAlister is the Ed and Molly Smith Chair in Busi- ness Administration and professor of marketing at the McCombs School of Business at the University of Texas, Austin. Her research focuses on the strategic implications of con- sumers' reactions to marketing inter- vention, as well as how marketing affects firm value and risk. Brent Mainprize, a teaching professor in entrepreneurship and strategy at the University of Victo- ria Gustavson School of Business in Canada, has won the 2014 Desire2Learn Innovation in Teach- ing and Learning award from the Society for Teaching and Learning in Higher Education. Mainprize was recognized, in part, for the fact that his approach to teaching has been incorporated into Venture Intelligence Quotient, a web-based software plat- form for evaluating business risk. RESEARCH RECOGNITIONS IN TRADITIONAL MARKETS, offer- ing consumers too many options can lead them to purchase nothing at all. In crowdfunding, however, the more options and price points consumers have to choose from, the more they tend to contrib- ute, according to a study by three researchers at the University of Toronto's Rotman School of Man- agement in Canada. They include Ming Hu, assistant professor of operations management; Xi Li, a doc- toral student; and Mengze Shi, associate professor of marketing. Creators of typical crowdfunding campaigns inform people of their projects, post fundrais- ing targets, and work to reach those targets by set deadlines. If their targets are not reached, any contributions made by funders—whom the researchers call "pre-buyers"—are refunded. When campaigns set a range of higher-priced incentives (such as a VIP pass to a concert) and lower-priced incentives (a regular ticket), early pre- buyers may opt for the higher-priced option. The reason? They want the proj- ect to succeed, and they fear that others might not pay as much. By offering high- end pre-buyers a reason to commit early, campaigns also attract pre-buyers who are waiting for others to participate. "Product and Pricing Decisions in Crowdfunding" is available online at papers.ssrn.com/sol3/papers. cfm?abstract_id=2405552. Mengze Shi Ming Hu More Options, More Money

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