RETAILOBSERVER.COM OCTOBER 2014
4
OCTOBER 2014, VOLUME 25, ISSUE 10
CELEBRATING OUR 25
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
BILL BAZEMORE
TIMOTHY BEDNARZ
RANDY CARNEY
MIKE LEBEAU
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
DARRYL WILKS
JOHN WHITE
DEADLINE FOR DEC. 2014 ISSUE:
NOVEMBER 1, 2014
THE RETAIL OBSERVER
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THE RETAIL
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KEEP EARTH
IN BUSINESS
Eliana Barriga
eliana@retailobserver.com
Here's to soaring high!
Elle's View As I See It
I
recently became an empty nester and have resonated with stories
about the eagle. The eagle encourages her young to leave the nest
by slowly removing the soft nesting materials so all that's left are
sharp twigs—making it uncomfortable for the young birds to stay.
Their first attempts of leaving the nest and flying usually end up in a
freefall, but the mother eagle will swoop down and catch them before
they hit the ground, maybe up to a half a dozen times until they get the
hang of it.
Here's an excerpt from The Push by David McNally that sums up the
feeling of the eagle:
"Why does the thrill of soaring have to begin with the fear of falling?"
thought the Mother Eagle. Her nest was located high upon the shelf of
a sheer rock face. Below there was nothing but air to support the
wings of each fledgling. "Is it possible that this time it will not work?"
she thought. Despite her fears, the eagle knew it was time. Her parental
mission was all but complete. There remained one final task… the
push. The eagle drew courage from an innate wisdom. Until her
children discovered their wings, there was no purpose for their lives.
Until they learned how to soar, they would fail to understand the
privilege it was to have been born an eagle. The push was the greatest
gift she had to offer. It was her supreme act of love. And so one by one,
she pushed them… and THEY FLEW.
Sometimes we need it. Sometimes we need to give it. Maybe your
business is ready to move to the next level and all you need is a little
push—or to give a push—to encourage new growth and take your
business to the next level. A push can be the greatest gift you ever give
or receive.
THE PUSH:
SOMETIMES WE
NEED IT, SOMETIMES
WE NEED TO GIVE IT
