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AssociationHighlights New All-Industry Think Tank Session at FEDA's 2012 Convention Ray Herrick, CAE Executive Vice President ray@feda.com rior cast of speakers around the theme "A Culture of Profitability: The Mindset andTools to HelpYou Build and Grow a More Profitable Business." The FEDA 2012 Convention will be held March 28 – April 1, 2012, at the JW Marriott Starr Pass Resort & Spa in Tucson, Ariz. In addition to the Friday dealers-only round table session, there will be a new wrinkle with a round table session on Thursday morning that will include "all attendees" to increase the exchange of best business practices. Dealers,manu- facturers and other attendees will sit together in rounds and discuss best practices on a variety of business top- ics, including how dealers and manu- facturers can help each other prosper. This new networking opportunity is F the result of listening to attendees who expressed a desire formore time to visit with others in the channel of distribu- tion. Convention Chairs Mason Greene and Joe Schmitt are working to ensure that this convention provides you with plenty of practical take-home value to implement when you return home to the business.Watch for your registration materials in December. Your FEDA Member Benefits AwaitYou • If you have a question about your FEDA membership benefits (or have an idea for a new member service), please call or email me so I can be of help. • One of the greatest member benefits is access to ideas and help from anoth- er FEDA member. Members occasional- ly inquire about distribution software, credit card processing services, and a 8 FEDA News & Views EDA's 2012 Convention Chair Mason Greene and Assistant Chair Joe Schmitt have gathered a supe- variety of other business-related topics and, if possible,Iwill connect themwith another FEDA member with knowledge in that area. FEDA members are a great group of people and often are very will- ing to help another non-competing member.That's a terrific FEDA benefit in and of itself. • I hope youwill take a tour of the FEDA "Member's Only"website and check out what FEDA offers you and your staff at www.feda.com. If you need your mem- ber user name and password contact the FEDA office. • Lastly, whatever your question, don't hesitate to call or email me. I may not always have the answer right at hand but I can usually find another member or industry friendwho knowswherewe can find the answer. The bottom line is that FEDA is here to serve its members and I want to see you get your full value out of your FEDA membership.u A Great Quote from a Great Leader Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse pulling a sturdy wagon. Winston Churchill