Special Report: APAC On the Cusp
Why the HRO market generally, and RPO specifically, are poised for a breakthrough.
By Russ Banham
As human resources outsourcing markets in the United States and Europe become increasingly saturated, providers are positioning more of their resources in emerging Asia-Pacific (APAC) markets. But, the cultural, commercial, and geographical challenges loom large. Overcoming them requires a willingness to try new ways to perform old tricks.
Compared to mature markets in the U.S. and Europe, HRO—and recruitment process outsourcing (RPO) particularly—are growing
[12] HRO TODAY GLOBAL | SUMMER 2011
fast in APAC. They're also evolving rather freely because regulatory infrastructures are emerging at roughly the same pace as the offerings. Raj Sundarason, regional vice president of sales in provider NorthgateArinso's Singapore office, equates HRO in APAC to the chic hotels springing up in the region. "Hotels in Europe are glamorous and charming, but can be a bit outdated and don't always feel fresh, whereas hotels in APAC are new, young, and highly efficient, even though they may lack some maturity or grandeur," he explains. "The same can be said for HRO and RPO in the region."
