Retail Observer

February 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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FEBRUARY 2015 RETAILOBSERVER.COM 3 For the customer who never knows which cycle to use and mostly defaults to the Normal cycle: INTUITIVE TOUCH CONTROLS WITH MEMORY This new console rst asks "WHAT" they want to wash or dry, then automatically adjusts water level and temperature, wash actions, drying temperature and cycle time to provide the ideal level of cleaning and care. The right side of the console is all about customizing the "HOW" with additional options like gentle wash action or color preservation in the washer and sanitize or steam refresh in the dryer. For the customer who wants to keep bright or dark colors looking good: COLORLAST ™ OPTION Keep colors vibrant longer * with this industry-exclusive option. It adds a boost of cool water and soak time to help clothes keep a truer hue. For the customer looking for great fabric care that still gives a deep clean: ADAPTIVE WASH TECHNOLOGY NOW WITH ACTIVE BLOOM ™ WASH ACTION The new Active Bloom ™ wash action and low-pro le impeller work together to fully saturate clothes and provide a better clean and better care. * Clothes move more and wash against clothes, rather than hard plastic, for a gentle yet thorough clean. For the customer who wants the perfect dry: ADVANCED MOISTURE SENSING Three sensors track moisture, temperature and air ow to help prevent damage caused by overdrying. The new quad baf e design improves tumbling patterns for more balanced tumbling of small loads. *Compared to our pre-2009 agitator washer. ®/™ ©2015 Whirlpool. All rights reserved. WPA17822 Let consumers know about the new premium features and improved cleaning * and care from our latest top load laundry pairs. No matter what your customer is asking for, we've got it covered. Don't miss the Advantage Live March session on Whirlpool ® freestanding ranges, Wednesday, March 18th at 10:00 a.m. and 2:00 p.m., EST. Sign on to theloop.whirlpoolcorp.com for online training and product information. Models WTW7000DW and WE/GD7000DW NOTE: Not all features are available on all models.

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