FEBRUARY 2015 RETAILOBSERVER.COM
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S I N C E 2 0 0 3 , E L E C T R O L U X H A S C H A L L E N G E D D E S I G N S T U D E N T S
G L O B A L LY T O C R E A T E A C O N C E P T T H A T I S R E L E V A N T T O T H E
T I M E A N D R A I S E S Q U E S T I O N S A B O U T W H A T D E S I G N W I L L B E
L I K E I N T H E F U T U R E T H R O U G H T H E E L E C T R O L U X D E S I G N L A B .
T
his year, inspired by the theme of
"Creating Healthy Homes," Electrolux
Design Lab encouraged students to
create inspiring ideas for healthy lifestyles
that are both sustainable and enjoyable.
Six finalists were chosen from more than
1,700 submissions across the globe whose
designs offer solutions to creating healthy
homes and fit within the categories of:
Culinary Enjoyment, Fabric Care, and Air
Purification. The winners were chosen at the
final event held in Paris, November 2014.
Each year Electrolux challenges design
students all over the world. The challenge
was to create a concept that is relevant to
the time and raises questions about what
design will be like in the future. The
competition in 2014 has called for innovative
ideas for Creating Healthy Homes under
three focus areas: Culinary Enjoyment,
Fabric Care and Air Purifying.
After being chosen as one of six finalists
from more than 1,700 submissions across
the globe and presenting to an esteemed
jury of designers, Wang's Future Hunter-
Gatherer was chosen as the most sustain-
able and enjoyable solution for healthy
lifestyles. Wang was awarded 5,000 Euros
and a six-month paid internship at an
Electrolux global design centre of her choice.
Fulden Dehneli of Turkey was named the
second place winner for the Lotus, receiving
3,000 Euros, Michael Pospiech of Poland
was named the third place winner for the
UrbanCONE, receiving 2,000 Euros, and
Fiorella Rios from Peru received the
People's Choice award for Hero, receiving
1,000 Euros.
The following pages have additional
information about the winners and finalists,
along with links to view concept videos and
images of each.
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