Issue link: https://www.e-digitaleditions.com/i/480616
March/April 2015 33 WONDERFULLY FABRICATED Why choose Franke for specialty fabricated foodservice equipment? Simple. If you can dream it, we can build it. With our 'Tailor-Fit' fabrication capabilities, we design and build solutions that improve food preparation, holding, refrigeration, execution and productivity. When form meets function, service is faster. And that makes everything Wonderful. Make It Wonderful. Find out how Franke can help. frankeamericas.com/we-love-dealers state's specific requirements. There are breach plans that need to be developed. There are letters that need to be written to customers and other stakeholders. There are fines that need to be paid. There is public relations work that needs to be done. Target can put a SWAT team on this to take care of it. If you work at a dental office, a manufacturing company, a marketing firm, etc., who on your team is going to take care of it? If you're Target, you can put a massive team together of lawyers, PR people, financial people, etc., who can get to work on the issue. Who are you going to call? Target can also manage the expense of a data breach. Can you? On average, the cost of business fraud, when combining fines, legal costs, mar- keting costs, etc., is $188. Unfortunately, that's per stolen record. Meaning, if you have 1,000 customers, that's $188,000. That is why it is estimated that 60 per- cent of small businesses that experi- ence fraud will be bankrupt within six months following the breach. The bad news is it is impossible to protect yourself from business identity theft and data breaches. The good news is there are some very easy steps you can take to dramatically minimize the risk. Conducting background checks on any outside vendor who has access to your customer and employee records (including janitors, photocopy machine repair people, etc.), carefully monitor- ing checking account and credit card statements, ensuring that mobile devices are encrypted, etc., are just a few of the steps you can take. For a list of other ideas, please visit www.samrichter.com/ protect to download a free guide on business identity theft and what you can do to decrease your company's risk. Another important step is to make sure you're monitoring your business- es' credentials, such as employee ID numbers, business checking accounts, and business credit cards, to make sure that information isn't being sold on the Internet Black Market. It's also important to have a mitigation partner in place when a breach occurs. Instead of you having to do all of the work, you can pick up the phone and have a team of experts that will prepare your plan and guide you through the steps you need to take, depending on the breach. For this, I highly recommend Argos Risk Defender. Learn more and get an incredible deal for the first few months at www.stop- businesstheft.com. Don't be the next business identity theft or business fraud target. Learn the steps you can take to decrease your risks and to properly prepare for when a breach occurs. About the Author Sam Richter is the author of the best- selling book Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. It was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."