Retail Observer

April 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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2015 2005 Water, Inc. starts distributing Perlick and grows to the largest residential distributor. 2004 Rick Tarantino is promoted to Executive Vice President 2008 Body Glove Water Filter Systems are created and trademarked by Water, Inc. Water, Inc. has the vision and design, we align with the Body Glove brand, and 3M to manufacture the line. Body Glove Water Filter Systems have the world's first recyclable cartridges with a free and easy recycle program. 2013 Water, Inc. starts distributing Elica Range Hoods. 2006 HousePure whole house water treat- ment is created and trademarked by Water, Inc. Water, Inc. attends KBIS for the first time as a displaying supplier. Water, Inc.'s BG-12000 Body Glove Water Filter system passed the new NSF/ANSI Standard 401–Pharmaceuticals: Emerging Compounds/ Incidental Contaminants. Water, Inc. names Rick Tarantino President. 2011 Water, Inc. adds Eclipse Stainless line. Water, Inc. introduces the BG-6000FF, revolutionary and versatile full flow filtration with high capacity, high flow, and high-end filtration with a 0.2 micron pharmaceutical grade membrane. PHARMACEUTICAL NSF/ANSI 401 REDUCTION see back label for details TM Water, Inc.'s newly appointed President and COO, Rick Tarantino, alongside its founder, Major Avignon History, Happen helped put them on the map. It is about these great products, but it's also about our customer service, relationships, and reputation. It's this combination that takes the brands we carry to the next level of growth in sales. And, for nearly two decades, Rick Tarantino has been by my side—an irreplaceable member of our team that has, from day one, helped us better our formula for success. Essential to our success, Rick has been incredibly effective in introducing new brands to our distribution network. In fact, it is his forward thinking that has helped shape our future, and that's led to critical partnerships like our creation of Body Glove Water Filter Systems. As we move into the next growth phase for our company, we remain dedicated to introducing new products and ideas to the market place. And, it is for this reason that we are thrilled to formally announce Rick's promotion to president and COO of Water, Inc. and Premier Products Distribution Company. As Rick told me, "We're obsessed with water; water improve- ment, and luxurious necessities for enhancing water—but we're not just a water company. We're a selling organization. We successfully deliver brands that provide premium products, and we've done this by building relationships and then earning the business—not the other way around." And, this is exactly why Rick is the future of our company. This is where we are and this is where we are headed—into a future of growth fueled by our experience and dedication to the relationships we have with the local businesses we sell to, the brands we create, and the brands we represent. Major Avignon, Chairman CEO—Founder of Water, Inc. / Premier Products

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