RETAILOBSERVER.COM MAY 2015
10 4
" IT'S A COM B I NATI ON OF TH E B OLD N E S S ON TH E OUTS I D E AN D TH E G R E AT
PE R F OR MAN CE ON TH E I N S I D E THAT WI LL D E LI G HT PAS S I ONATE COOK S."
Gail Bruce – Senior Brand Manager, KitchenAid
Details aren't the only thing KitchenAid paid attention to when
designing the new line. As Gail Bruce explains, "We really wanted
to be thoughtful about how we took the look of KitchenAid into the
future. We are very consumer inspired in how we approach our
product development; we wanted to be equally consumer inspired
in the way we approached our design. It's a combination of the
boldness on the outside and the great performance on the inside
that will delight passionate cooks."
To deliver inspiring performance, KitchenAid has incorporated
an incredible array of new or improved technological innovations.
Their striking new dishwasher includes an exclusive window on
the front panel; consumers can actually see their clean dishes at
the end of the cycle before they even open the door. Inside, a
unique nine-in-one, dynamic wash arm sprays water everywhere
in the dishwasher, including hard-to-reach places, achieving more
than 3 times the coverage*. This dishwasher also features the
Clean Water Wash System, the industry's first maintenance-free
filter. Where many filters only clean a small amount of wash water,
the Clean Water Wash System is able to clean almost all of it,
resulting in 35% less water use, 13% less energy consumption
and an 18% shorter cycle time on your heaviest loads.
The 5-door refrigerator, another industry first, blends looks with
performance. With an innovative design, there's a perfect place
for everything. It features the Preserva
®
Food Care System which
helps keep food fresher with two independent cooling systems,
helps minimize odors with a FreshFlow™ Air Filter and delay over-
ripening with two Produce Preservers.
Their new 30-inch slide-in range was crafted to fit an existing
space, giving their consumers the beauty of the built-in look.
It features Even-Heat™ True Convection, an exclusive bowtie
structure and convection fan that ensures the inside of the entire
oven is heated to, and stays at, the perfect temperature. With a
stunning look and equally impressive performance, this range
provides the best of both worlds.
*Compared to KitchenAid
®
X Wash Arm
BOLD NEW DESIGN