Retail Observer

RETAILOBSERVER.COM JUNE 2015 28 ELMIRA STOVE WORKS INTRODUCES NEW QUICKSILVER FINISH, ALONG WITH RETRO STAINLESS STEEL REFRIGERATOR Elmira Stove Works, leading manufacturer of high-quality, vintage-styled kitchen appliances, introduces a new Quicksilver metallic powder coat-finish, along with the stainless steel Model 1950FTSS fridge. The Quicksilver metallic finish is lower luster than Northstar's traditional high-gloss finish, allowing for an appearance very similar to stainless steel. But, unlike traditional stainless steel linear polishing, Quicksilver is extremely resistant to marking, streaking and fingerprinting. "You could call it 'stain-least' instead of 'stainless'," says Tony Dowling, vice president of sales and marketing at Elmira Stove Works, "For busy people who want a stainless steel look in retro-inspired appliances, but want to spend their time in the kitchen preparing and enjoying food rather than wiping down appliances, Quicksilver is a great alternative." The Quicksilver finish is available through the complete line of Northstar appliances. For consumers who prefer true stainless steel, the Model 1950FTSS features top-of-the-line 304 stainless steel on all exterior surfaces, including the doors, sides and top, while maintaining Northstar's retro curves and striking chrome accents. The sleek yet vintage exterior presents the best of both worlds in kitchen appliance design, allowing it to fit into various interior styles seamlessly. The stainless steel finish also allows the refrigerator to be paired with other brands' stainless steel appliances for a consistent aesthetic look. "Stainless steel is an ever-popular kitchen trend that shows no signs of going out of style, while neutral and gray color palettes in kitchens are also strong styling options. Elmira has brought these two concepts together into one with the Model 1950FTSS refrigerator," says Dowling. For more information on the Quicksilver finish, Model 1950FTSS refrigerators and the full Elmira Stove Works' product line, please visit www.elmirastoveworks.com or call 800.295.8498. BLANCO LAUNCHES CLEVER, CUSTOM FIT ACCESSORIES FOR THEIR ARCHITECTURAL QUATRUS™ COLLECTION The new BLANCO QUATRUS accessories make it possible for homeowners to personalize their sink–to enhance cooking, cleaning, entertaining, or organizing in style BLANCO introduces a line of custom accessories created especially for their QUATRUS kitchen sink collection. The new QUATRUS sink accessories offer clean lines with hardworking details for the consumer that both loves to cook and appreciates fine design. "Our latest custom accessories are meant to make cooking and cleaning easier for the discerning homeowner who seeks out both style and functionality in their kitchen sink," states Tim Maicher, director of marketing for BLANCO. "The QUATRUS sink offers affordable style, but it's not meant as a showpiece. The accompanying accessories are designed for individuals that really use their kitchen every day, but who also want it to look like a 'model' kitchen." I N D U S T R Y [ N E W S ] BLANCO AMERICA continued on page 32

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