Retail Observer

RETAILOBSERVER.COM JUNE 2015 36 "This means that we understand the intense cooking needs of professional chefs and how to bring those same capabilities to the home." NEW WALL OVEN TECHNOLOGY, FREE-STANDING RANGES Electrolux found that 64 percent of consumers desire better baking and cooking results. In addition, consumers are spending more time entertaining in their kitchen making product style and design even more important. To address these needs, the new line-up of cooking products feature: • Perfect Taste ™ convection cooking which helps deliver more even cooking results. • Perfect Taste ™ temp Probe which alerts consumers when food is at the peak of perfection and automatically adjusts to the Keep Warm setting. • New sleek front-control design on its free-standing ranges offers consumers a premium, built-in look without construction. The brand also introduced a new, more modern and sophisticated logo that represents its global understanding of what consumers want in their kitchens and homes. Below are the top 2015 picks the brand highlighted at the show: • Electrolux double wall oven with Wave-Touch ® Controls *NEW* — Perfect Taste ™ dual convection technology utilizes dual fans to circulate air evenly with two variable speeds that work in tandem with three heating elements and results in consistently delicious taste and texture. — Flat oven door is sleekly designed with fewer bumps and ridges— so it not only looks great but is easier to clean. — Available to purchase now; $3,649 (also available as single wall option.) • Electrolux front-controlled free-standing range *NEW* — Front control design allows you to achieve a premium, customized, built-in look without construction. This unit will easily replace a rear control free-standing range. — Perfect Taste ™ temp probe keeps an active eye on your dishes by alerting you when food is at the peak of perfection, then automatically adjusts to the Keep Warm setting so you never overcook your dish. — Oval burner (gas-only) helps you achieve even heat for your large cookware or griddle. — Flex-2-Fit elements (electric-only) adjust up to three sizes, so the element fits the cookware, not the other way around. — Available to purchase in March 2015 in Gas and Electric versions; $2,399 and $2,199 respectively. To learn more about the Electrolux Group and its full range of innovative home appliances, rooted in a deep European design heritage, professional expertise and breakthrough technology please visit www.electroluxappliances.com. FRANKE UNVEILS AMBIENT SERIES OF KITCHEN FAUCETS, OFFERING CONTEMPORARY STYLING, WATER SAVINGS AT A MID-RANGE PRICE POINT The new Ambient Series from Franke Kitchen Systems encompasses a full range of kitchen faucets and complementary components, featuring a sleek, contemporary design and water-saving flow rates, all at mid-range price points. Designed expressly for the U.S. market under the direction of product manager Lars Christensen. Full assortment of faucets The new Ambient family offers consumers and designers more than a half dozen models to consider when outfitting a new kitchen. Besides the 16-1/2-inch-tall flagship of the line (photo right), Ambient also includes prep and bar faucets, all equipped with a brass pull-down, dual-spray head that extends up to 21 inches. Users can simply toggle between full and needle patterns. I N D U S T R Y [ N E W S ]

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