Retail Observer

June 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JUNE 2015 68 M A N U F A C T U R E R [ N O T E S ] A customer comes to the store looking for a new dishwasher or looking to understand why the old one does not work as well as it used to. The appliance retailer starts asking guiding questions to find out how to best assist them. While listening to their concerns, the appliance retailer realizes they may also have a hard water condition adversely affecting the performance of the machine. Hard water affects over 83 percent of U.S. households * . In those cases, many performance issues have nothing to do with the dishwasher, but everything to do with the water it uses. Your customer may not be familiar with hard water, but they do know they need cleaner dishes, and perhaps a new machine. Replacing the machine will not resolve the negative impact on machine performance caused by hard water. Fortunately, science and manufacturing technology have improved with newer dishwasher detergents and additives, providing sparkling dishware, even in hard water areas. We can help set up a unique experience for your customers today by providing: • New revenue from your existing traffic • Turnkey dealer programs • Reduce unnecessary service calls • Unique point of service as compared to other retailers • Dealer only products and packaging Anticipate the problem and provide all the tools to make the machine perform at its best in order to have every customer saying, "Those guys think of everything! " Take advantage of the 1.1 billion dollar industry ** . Getting started is easy. Visit wholesale.lemishine.com and fill out the new account application or call 512-382-9842. You will receive 5 percent off your first purchase. Lemi Shine also offers washing machine cleaning solutions as well! * http://www.google.com/url?q=http%3A%2F%2Fwater.usgs.gov%2Fowq%2Fhardness- alkalinity.html&sa=D&sntz=1&usg=AFQjCNFLRKJ0CA7sYhUyqKHyIZoCL5NySA ** Total US xAOC and Total US Food Rankings 13-26-52 we 03-21-15-2 EVERY APPLIANCE STORE SHOULD OFFER DISH CARE PRODUCTS To increase sales, customer satisfaction, & help build customer loyalty RO W H AT C U S T O M E R S A R E S AY I N G :

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