Retail Observer

June 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 82 of 83

JUNE 2015 RETAILOBSERVER.COM 83 ®/TM ©2015 KitchenAid. All rights reserved. " This collection is meant to serve as an invitation to not only admire, but to cook, to explore and to push boundaries in the kitchen" Jason Tippetts Lead Industrial Designer for KitchenAid Brand To learn more, link to the BuildA website via Webworld or the Hub Contact your Regional Sales Director for information on the Black Stainless Suite: Northwest Mark Collier California Alex Holton Southwest Steve Carron Great Plains Derek Pline Central States Mike Hake Great Lakes Wes Mooney Gulf States Jim (James) Webb Florida Jimmy (James) Clark Atlantic Coast Mike Druschel Northeast Mitch Isert Inside Sales Lisa Harrison INTRODUCING BLACK STAINLESS Of the many design breakthroughs in the new KitchenAid ® line of major appliances, one of the most dramatic is Black Stainless. This fi rst-ever fi nish represents a reimagining of what both black and stainless steel can be. Black Stainless answers designers' need for a warmer alternative to stainless steel and offers passionate cooks the kind of inspiring and creative kitchens they yearn for. Black Stainless is softer than standard black, more unexpected than stainless steel, with a richness that perfectly complements wood cabinetry and stone counters. It pairs beautifully with traditional stainless steel appliances but is easier to clean and reduces the visibility of fi ngerprints, helping it stay beautiful year after year.

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