Retail Observer

June 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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JUNE 2015 RETAILOBSERVER.COM 83 ®/TM ©2015 KitchenAid. All rights reserved. " This collection is meant to serve as an invitation to not only admire, but to cook, to explore and to push boundaries in the kitchen" Jason Tippetts Lead Industrial Designer for KitchenAid Brand To learn more, link to the BuildA website via Webworld or the Hub Contact your Regional Sales Director for information on the Black Stainless Suite: Northwest Mark Collier mark_collier@whirlpool.com California Alex Holton alexander_j_holton@whirlpool.com Southwest Steve Carron steve_j_carron@whirlpool.com Great Plains Derek Pline derek_p_pline@whirlpool.com Central States Mike Hake michael_hake@whirlpool.com Great Lakes Wes Mooney wesley_b_mooney@whirlpool.com Gulf States Jim (James) Webb james_f_webb@whirlpool.com Florida Jimmy (James) Clark james_w_clark@whirlpool.com Atlantic Coast Mike Druschel michael_s_druschel@whirlpool.com Northeast Mitch Isert mitchell_t_isert@whirlpool.com Inside Sales Lisa Harrison lisa_harrison@whirlpool.com INTRODUCING BLACK STAINLESS Of the many design breakthroughs in the new KitchenAid ® line of major appliances, one of the most dramatic is Black Stainless. This fi rst-ever fi nish represents a reimagining of what both black and stainless steel can be. Black Stainless answers designers' need for a warmer alternative to stainless steel and offers passionate cooks the kind of inspiring and creative kitchens they yearn for. Black Stainless is softer than standard black, more unexpected than stainless steel, with a richness that perfectly complements wood cabinetry and stone counters. It pairs beautifully with traditional stainless steel appliances but is easier to clean and reduces the visibility of fi ngerprints, helping it stay beautiful year after year.

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