Specialty Food Magazine

JAN-FEB 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Page 33 of 159

A vedano's Meat Wagon, a mobile meat market, is an offshoot of the four-year-old Avedano's Market in San Francisco. The fire engine red '67 Ford that once served as an ambulance—complete with a siren—has no trouble garnering attention. hopes of finding a new way to interact with consumers, build a brand and offer a selec- tion of foods beyond the store shelves. Houston's Central Market chain recently hit the road—or rather, the park- ing lot—with its CMRoadie food truck. Up and running since the end of October 2011, the truck makes its appearance in the parking lot of Houston's Central Market Wednesdays through Sundays. With prices ranging from $2 to $7, menu items include Maxed Out Thai Curry-Braised Pork Sandwich, the Which Came First? Chicken and Waffles—a grilled chicken breast waf- fle sandwich—and the Roadie Cookie, a marshmallow, peanut butter and chocolate cookie. The truck is proving an effective way to serve the lunch crowd while promoting products they can buy at Central Market. Joining CMRoadie in the store parking lot are two other Houston food trucks, the Vietnamese-focused Phamily Bites and Eatsie Boys, which touts American classics. Another store-to-truck entrant is Avedano's Meat Wagon, an all-in-one mobile meat market that is an offshoot of Avedano's Holly Park Market, a four-year- old butcher shop located in the Bernal Heights district of San Francisco. "The Meat Wagon is a way to serve more custom- ers who may not be able to make it to our neighborhood," says Melanie Eisemann, co- owner of Avedano's. In its fifth week of operation at press- time, the fire engine red '67 Ford that once served as an ambulance—complete with a siren—has no trouble garnering atten- tion. The truck rolls into the Hayes Valley Proxy space six days a week around 4:30 p.m., joining other food trucks and retail- ers in a makeshift market and event cen- ter. Avedano's serves customers fresh meat, (main story continued on p. 36; see "The New Retail Landscape" on p. 34) The original, BOTTLE-MATIc 3 YEAR WARRANTY INCLUDED Front and Back! MADE IN USA! For Specialty Food readers, Only $1450! Label any cylindrical container fast and accurately from ½" to 10" diameter, @ Speeds of 1200 Pcs. per hour. DISPENSA-MATIC Label Dispensers NOT THE CHEAP IMPORTED KNOCK-OFF! 21 day trial 28220 Playmor Beach Rd, Rocky Mount, MO 65072 Call Toll Free: 1 (800) 325-7303 or (573) 392-7684 Price subject to change without notice. 2/01/09 FAX:(573) 392-1757; E-mail: info@dispensamatic.com Web: http://www.bottle-labeler.com 32 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com STOP Wasting Time Labeling by Hand! Winter Fancy Food Show Booth 4700

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