Specialty Food Magazine

JAN-FEB 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/55305

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Page 40 of 159

"I SAY CHEESE EVERY DAY ... … NOT JUST IN FRONT OF THE CAMERA." The Cheeses of France have plenty to smile about these days. The Everyday Perfect campaign has served over 50 million ad impressions, increased sales at many selected retailers and attracted thousands of new Facebook fans. Now more than ever, people are talking and tasting The Cheeses of France and we plan to stay in the spotlight: • 2QOLQH YLGHRV DQG HYHQ PRUH ZHEVLWH content • 6DPSOLQJ DQG VSHFLDO HYHQWV LQ PDMRU PDUNHWV • 0RQWKO\ VZHHSVWDNHV • $ JURZLQJ VRFLDO QHWZRUN WR NHHS VSUHDGLQJ the word We're keeping The Cheeses of France in the minds of consumers every way we can. So they'll say cheese, every day. CHEESESOFFRANCE. CO M ©2012 CNIEL/FRANCEAGRIMER

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