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MayJune2010

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Financial Times Global Alliance Partners We would like to acknowledge the global perspective that the schools listed below have given to their students for the coming academic year. In these extraordinary times, reliable worldwide news and intelligence are essential to the learning process. Today's successful global executives are forewarned and forearmed with the information that the FT provides.These schools are putting their students in the same league.Thank you! • Minnesota State University, Mankato • Villanova University • Babson College • Drexel University • Thunderbird School of Global Management • United States Naval War College • University of Alberta IHRM courses should teach managers how to devel- op criteria for the recruitment, retention, and cultural integration of expatriate employees. For example, they'll need to consider factors such as the family situation of employees, including their spouses' careers, their chil- dren's ages, and the levels of cross-cultural adjustment and integration they'll require. Hard-skills question: How can managers successfully integrate new talent into the organization? Soft-skills question: How can managers successfully integrate new talent into the organi- zation, as well as into a new country and culture? New Kind of Value Creation For the next-generation enterprise, these seven issues will lay the foundation for sustainable value creation. They also present the next-generation business school with several imperatives: n To create MBA programs designed to help students ask the right questions, so they can better understand the strate- gic intent of their organizations and the contributions they need to make. n To develop business leaders with expertise in "people management," who understand the importance of profes- sional integrity and purpose. n To teach the "hard stuff"—it does matter—with the "soft stuff" in mind, so that students understand the metrics required to assess past performance, improve future perfor- mance, and build value. n To ask the fundamental question: How will business edu- cators contribute to enhancing the practice of management? Management is about more than implementing policies and systems—it's about contributing economic and social value. It's about creating value through an engaged workforce, long- term strategy, excellent service, and good governance. The next-generation enterprise needs leaders who are passionate and purposeful—not just visionaries but mis- sionaries. It will be the missionaries who make things happen. Can our business schools make a difference in addressing the imperatives of the next-generation enter- prise? I believe we must. n z Frank Horwitz is the director of Cranfield School of Management at Cranfield University in the United Kingdom. BizEd MAY/JUNE 2010 39

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