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FOCUS ON TECHNOLOGY First Adopters by Tricia Bisoux oogle began with a mission: to create the ultimate search engine to help users tame the unruly and expo- nentially growing repository of information that is the Internet. And most would agree that when the word "Google" became a verb, that mission was largely accomplished. Based in Mountain View, California, Google now has branched into nearly all aspects of the Internet experience, including many related to education. Among these is the Google Apps for Education suite, which includes Gmail, Google Talk, Google Calendar, Google Docs, Google Sites, and other tools that provide professors and students a central platform through which to interact, com- municate, and collaborate. In 2006, Google replaced Google Video with its acquisition of G Two members of Google's management team break down the technological trends that promise to shape tomorrow's business school classrooms. YouTube. That acquisition led to the creation of YouTube EDU in 2009, which gives schools the opportunity to create dedicated online channels for their courses and content. Today, the site has more than 300 educational channels. BizEd spoke to Jeff Keltner and Obadiah Greenberg, senior managers leading the way in Google's cloud computing and YouTube EDU divisions. Both emphasize that business schools shouldn't watch and wait for a company like Google to write the future. Rather, Google's technology will be shaped by educa- tors' creativity and willingness to experiment, they say, to see what works and what doesn't. 20 BizEd NOVEMBER/DECEMBER 2010

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