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FOCUS ON TECHNOLOGY Dig at theital Core by Mirta M. Martin T his fall, business students at Virginia State University needed nothing more than a computer, an e-book reader, or a mobile phone to gain access to the courses in our core curriculum—and all the required textbooks. That's because we've created an online portal through which the content for nine of our integrated core courses can be digitally delivered, and where the textbooks are available for free download. The digital delivery is part of a complete curriculum overhaul that we launched this year to make sure our program is inte- grated, rigorous, sustainable, and as technologically sophis- ticated as the business world our students will enter. I became dean of the busi- Virginia State University is using electronic course delivery to save money, save the environment, improve student retention, and prepare business graduates for the complex working world. ness school in August 2009 and quickly realized that the program needed to be rebuilt from scratch. We also needed a branding strategy to set our school of business apart. I challenged the fac- ulty to revolutionize the curriculum and asked members of the business community what skills and abilities they wanted to see in our graduates before hiring them. A year later, in August 2010, we have started our "revolution of excellence" and launched the integrated digital program. 40 BizEd NOVEMBER/DECEMBER 2010

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