Issue link: https://www.e-digitaleditions.com/i/55943
50 Contents BizEd NOVEMBER/DECEMBER 2010 VOLUME IX, ISSUE 6 FOCUS ON TECHNOLOGY 8 DEPARTMENTS 6 From the Editors 8 Headlines 50 Research 54 Technology 62 Your Turn 64 Bookshelf 66 Calendar 68 Classifieds 72 Spotlight Cover photo by Robert Houser FEATURES 20 First Adopters Google's Jeff Keltner and Obadiah Greenberg discuss today's technolo- gies and tomorrow's classrooms. 28 The Perfect Blend Susan Gautsch and Charla Griffy- Brown describe how Pepperdine University uses online tools to com- plement in-class learning. 34 What Can an Online Program Do for You? No longer considered less effective, blended learning programs can help business schools improve education, argues IE's Paris de l'Etraz. 40 24 40 Digital at the Core Virginia State University has adopted electronic delivery of core business courses and textbooks. Dean Mirta Martin expects the move to save money, save the environment—and boost student retention. 44 Social Media and the Business Professor Social networking tools help management professors reach and teach their students even when they're not sitting in the classroom, says Allen H. Kupetz of Rollins College. BizEd NOVEMBER/DECEMBER 2010 1