Issue link: https://www.e-digitaleditions.com/i/55943
Technology More Marketers Use Social Media A recent study reveals that colleges and universities are turning to a more diverse set of marketing strategies, which include an increasing use of new media. The study, "Marketing Spending at Colleges and Universities," was NEWSBYTES n FLEXIBLE E-PAPER IN THE WORKS Technology company LG is plan- ning to develop flexible, full-color electronic paper that some speculate could be used with the next genera- tion of devices such as Apple's iPad and Amazon's Kindle DX e-reader. According to IDG News Service, LG recently made an SEC filing that outlines its plan to manufacture the e-paper, on which text would look as it does on a traditionally printed page. LG already manufactures dis- plays used in the current generation of iPad and Kindle. n SIMULATION SUPPORT Oklahoma State University's Spears School of Business in Stillwater has received $79,200 in software from Simio, a developer of 3D object- oriented software. The software, Simio Academic Edition, allows students to build simulated business systems, incorporating people, prod- ucts, layouts, rules, and regulations. For instance, students can simulate an airport to identify which gates are overutilized and determine how gate changes could decrease flight delays, explains Dursun Delen, asso- ciate professor of management sci- ence and information systems. The software will be installed in graduate 58 BizEd NOVEMBER/DECEMBER 2010 conducted by Lipman Hearne, a marketing and communications firm headquartered in Chicago, and the Council for the Advancement and Support of Education (CASE), a pro- fessional organization in Washington, D.C. It is based on a detailed, online survey completed by representatives at 212 CASE member institutions. The study found that between fis- research labs at OSU's Tulsa and Stillwater sites; it also will be avail- able to undergraduates in several open-access labs. n ENTREPRENEURSHIP ONLINE The McGuire Center for Entrepre- neurship at the University of Arizona's Eller College of Management in Tucson now offers three new online certificate courses in entrepreneurship. The courses are open to the public through the noncredit arm of the university's Outreach College. Each course targets one of three types of entrepreneurs, respectively: those who want to bring new concepts to mar- ket, those who want to launch lifestyle businesses, and those who want to grow existing businesses. The school plans to offer for-credit versions of these courses in the near future. n VIRTUAL LABS This fall, computer manufacturer Dell began offering Virtual Labs, a prod- uct for higher education that allows students to access computer lab software from their own computers, tablets, or mobile devices. The com- pany has designed three versions of the product. The Adaptable Virtual Lab creates virtual lab desktops; the Mobile Virtual Lab allows students to access lab work on their own PCs; cal years 2008 and 2009, 55 percent of educational institutions surveyed increased their budgets for interactive marketing, while 52 percent increased their budgets for social media. These institutions were more likely than oth- ers to see more Web site hits, better awareness of their offerings among consumers in the market, and higher rates of alumni giving. and the Hosted Virtual Lab com- bines the features of the previous two while hosting computing on Dell's own cloud servers. The Labs, accord- ing to Dell, will help schools provide students with 24/7 access to software without the need for them to visit a physical computer lab. n PLATFORM FOR iPAD PUBLISHING XanEdu, provider of CoursePacks and custom textbooks, has launched an iPad publishing program in con- cert with several educational institu- tions and Harvard Business School Publishing. Using the XanEdu CoursePack Management System, instructors can publish materials that students can access on an iPad, and students can take and share notes. n MERCER LAUNCHES VIRTUAL MBA In January 2011, Mercer Univer- sity's Stetson School of Business in Atlanta will launch a virtual Profes- sional MBA program that will pro- vide a platform for students from the school's campuses in Macon, Atlanta, and Savannah to study as a single group. Faculty will rotate between the three campuses, while using virtual, interactive classrooms. Students will meet in person for four retreats, where they will study spe- cific business topics.