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46 Contents BizEd MARCH/APRIL 2010 VOLUME IX, ISSUE 2 64 DEPARTMENTS 6 From the Editors 8 Headlines 46 Research 52 Technology 54 Your Turn 56 Bookshelf 58 Calendar 60 Classifieds 64 Spotlight Cover photo by Edward Caldwell FEATURES 16 Banking on Customers Barbara Desoer presides over Bank of America's Home Loans division and puts her faith in customer- centric banking. 22 Making Sense of Assessment Three different perspectives on setting up assurance of learning programs—and the testing options that work. 24 Assessment Investment Carol DeMoranville shares Bryant University's five-part strategy for successfully instituting assurance of learning programs. 22 31 Putting Learning to the Test GMAC's Lawrence Rudner explains how frequent testing improves student learning. 34 Testing, 1… 2… Indiana University's Subir Bandyo- padhyay and Anna Rominger show how combining standardized and conceptual tests helps measure student learning. 40 Passport to Success Elliot Grossman describes a closely mapped career development plan that prepares Xavier University students for life after graduation. BizEd MARCH/APRIL 2010 1 24