Issue link: https://www.e-digitaleditions.com/i/56523
A leading Brazilian School of Business and Economics Insper is a leading Brazilian School of Busi- ness and Economics located in Sao Paulo. It is focused on developing business leaders and on generating and disseminating high impact research. We recruit the best applicants for Undergraduate and Graduate programs, as well as Executive Education. Programs MBA Specialized Masters Graduate Certificates Bachelor of Business and Economics Executive Education Insper faculty publishes in top journals such as: Academy of Management Journal Strategic Management Journal Review of Economics and Statistics International Journal of Production Economics To learn more about Insper: www.insper.org.br/en afford them. We underwrite many programs like Operation Smile, where surgeons volunteer to do procedures on peo- ple in underdeveloped countries; and our Children With- out Worms program, which operates in eight countries to deliver 25 million doses of free medicine to children who suffer from intestinal worms. Our Credo lays out our priorities. It's simple: The people who use our products come first, our employees second, the community third, and our shareholders fourth. What skills do you think business schools should emphasize, as they prepare students for today's business world? Business schools do a great job to prepare students. But I think that, no matter what careers students pursue, it is important that they develop interpersonal skills and business ethics. It's important that they know how to work in all- inclusive teams and that they be exposed to the global nature of the business community. The main idea of Tom Fried- man's book The World Is Flat is really true. In this global market, students need to know how to appreciate and deal with differences and diversity. Students also have to come out of business school know- ing that there should be more to a job than just a paycheck and a title. Students should think about the benefits and richness that they can bring to the lives of others. That's why this is such a special place to work—not just at Johnson & Johnson, but in the industry itself. Health- care gives us a wonderful opportunity to give back, through the business and through our philanthropic efforts. We can see the impact we have on people's lives. That fulfillment is something that students should really think about when they build a career. If you were teaching a business school class on leadership, what would you emphasize? Leaders have to be very courageous. They need to get all the facts, but not necessarily go the way of the crowd. If they believe in something and have the facts to support it, they have to have the courage to take positions that might not be popular. You've set very high goals for Johnson & Johnson. What personal goals do you have for yourself? My personal goals go very much with my goals for the company—I want to find cures for diseases like cancer and diabetes. I receive the greatest rewards from seeing people benefit from our breakthroughs, from helping them live better lives. I also think it's great to see people in this company become extraordinary leaders. It's rewarding to know that in some way I've had a small part in making people successful. ■ z BizEd NOVEMBER/DECEMBER 2009 23