Issue link: https://www.e-digitaleditions.com/i/56540
Internet, 4LTR Press created textbooks that are more lightweight than tradi- tional textbooks. They adopt graphics, page layouts, and designs that make them look more like a magazine than a traditional textbook. Titles for business that are avail- able from 4LTR Press include MKTG, covering principles of marketing; BUSN, an introduction to business; MGMT, covering principles of man- agement; and ORGB, a textbook that targets organizational behavior. Once students purchase the textbook for around $50, they establish a log-in and password on the publisher's Web site. Then, they can log in to access supplemental materials until the end of the course. Because each textbook requires a special time-limited code to access online materials, students can't pass their textbooks on to other students at semester's end. If a student must repeat the course, professors can make arrangements to extend his or her access to the site. Lois Bittner Olson, a marketing pro- fessor at San Diego State University's College of Business in California, started using MKTG for her courses in fall 2007. Olson says that she appreciates the fact that the textbook streamlines the material without leav- ing out any concepts. Right before exams, many of Olson's students use their cell phones and laptops to do one last review of the materials. Olson hopes that textbook publish- ers like 4LTR Press soon will integrate their textbook's online supplemental content with course management systems like Blackboard, so students will not have to go through separate log-in processes with the publishers of each textbook they own. Neil Marquardt, director of 4LTR Press, notes that the company is working on adding that capability. For information and demos, visit 4ltrpress.cengage.com. n z ADVERTISE IN BizEd Display Advertising: Annette Gonzalez DeLisle Annette@aacsb.edu 813-769-6517 Classified Advertising: Debbie Wiethorn Debbie@aacsb.edu 813-769-6522 BizEd JANUARY/FEBRUARY 2009 59