FEDA News & Views

FEDASepOct2015

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FEDA's Supporters FEDA appreciates the following advertisers for their support in FEDA News and Views and more importantly your commitment to the FEDA membership and dealer-based distribution. Your support is recognized by all FEDA dealers and we value the industry partnership we share. Brad Pierce, FEDA President Alto-Shaam Celtic Inc. 15 www.alto-shaam.com American Panel Corp ---- 9 www.americanpanel.com ATS Logistics ---- 35 www.atslogistics.com Component Hardware ---- 19 www.componenthardware.com Comstock-Castle Aspen Advertising 25 www.castlestove.com Cooper-Atkins ---- 21 www.cooper-atkins.com Dexter-Russell, Inc. Davis 2 sales@dexter-russell.com www.dexter-russell.com Advertising Eagle Group ---- 39 www.eaglegrp.com English Manufacturing, Inc. ---- 16 www.englishmfg.com Equipex ---- 35 Irina Mirsky-Zayas www.equipex.com imz@equipex.com FEDA Education Foundation ---- 38 www.feda.com Franke Foodservice Systems, Inc. 27 www.fr ankeamericas.com Hatco Corporation ---- 5 Tom Grams www.hatcocorp.com Shellye Tyler styler@hatcocorp.com tgrams@hatcocorp.com Hobart Corporation GyroHSR LLC 17 www.hobar tcorp.com InSinkErator ---- 13 www.insinkerator.com InterMetro Industries ---- 7 www.metro.com Micro-Matic ---- 33 www.micromatic.com ReTrans Freight ---- 33 www.retr ansfreight.com Salvajor ---- 20 Dennis Easterla www.salvajor.com deasterla@salvajor.com Server Products Scott Advertising 31 www.ser ver-products.com Service Ideas ---- 28 www.ser viceideas.com Structural Concepts ---- 23 www.structur alconcepts.com Tomlinson Industries ---- 34 www.tomlinsonind.com Thermo-Kool ---- 40 Teri Brewer www.thermokool.com sales@thermokool.com Thunderbird Food Machinery ---- 22 www.thunderbirdfm.com Vulcan-Hart Marriner Marketing 29 www.vulcanequipment.com Communications Wood Stone Corp. ---- 12 Sales Dept. www.woodstone-corp.com info@woodstone.net ADVERTISER AGENCY PAGE CONTACT PERSON NO. AND/OR E-MAIL ADDRESS ADVERTISER AGENCY PAGE CONTACT PERSON NO. AND/OR E-MAIL ADDRESS "Buyers change when the pain is greater than the gain. This happens when the buyer feels the performance pain more than the loss-aversion pain. You can prompt this insight with questions that help the buyer discover their pain with existing suppliers. There are things buyers like and dislike about things they own. When the dissatisfaction weighs heavier than the satisfaction, it is fertile ground for you to tell your story." Sales Trainer Tom Reilly September/October 2015 37

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