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Building B-Schools: Development and Communications Conference
March 6-8, 2008 Chicago, Illinois, USA
Creative Strategies to Maximize Resources
Position your school for success. Find out how business school professionals from development, marketing and communications, external affairs, and alumni relations launch effective development and communications initiatives despite lean budgets and limited resources. This conference focuses on best practices that meet the unique needs of communications and development efforts for business schools. Walk away with valuable tools and techniques to raise funds, market innovative programs and research, and create campaigns that get results.
For the latest information, including registration details, please visit www.aacsb.edu/conferences.
UPCOMING & ONGOING
n STUDY OF IT DIVERSITY Four professors have received a grant of more than $448,000 from the National Science Foundation to study the underrepresentation of women and minorities in IT. The researchers include K.D. Joshi, an associate professor at the Washing- ton State University College of Busi- ness in Pullman, and Eileen Trauth, Lynette Kvasny, and Jan Mahar of Pennsylvania State University's
Information Science and Technology School in University Park. For their study, "Exploration of the Effects of Race, Ethnicity, and Socio-economic Class on Gender Stereotyping of STEM Disciplines," the team will investigate the impact of the mes- sages society conveys about gender roles, as well as on the way people perceive and respond to these mes- sages. The researchers hope that the results of their study will help to increase the number of women and minorities who enter science and technology enterprise management (STEM) fields.
n NEUROSCIENCE & BUSINESS Aston Business School in Birming- ham, England, has launched what it calls the first research center devoted to psychology and busi- ness. The Organizational Cognitive Neuroscience Center (OCNC) will use cognitive neuroscience
techniques to develop research on subjects such as "toxic manager syndrome," the effect of candi- dates' attractiveness on hiring prac- tices, and the ways people process advertising. "Our aim is to advance theoretical understanding of the cognitive processes that underlie human behavior in markets and organizations," says Carl Senior of Aston University's School of Life and Health Sciences. Researchers at the OCNC hope then to develop applications that will benefit both managers and society.
n CENTER FOR SUSTAINABILITY The ESC Rennes School of Business in France has opened its new Centre for Responsible Business. The center will explore three areas of research, including sustainable development; ethics, leadership, and corporate social responsibility; and the man- agement of diversity. n
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AACSB International Conferences
TwoAACSBAffinityGroups – the Public Relations Professionals inManagement Education (PRIME) and the Development Professionals –will
meet at this conference.* Formore information and to register for thesemeetings, e-mail
membership@aacsb.edu or visitww.aacsb.edu/members. *Separate feesmay apply.
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