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Contents BizEd MARCH/APRIL 2008 VOLUME VII, ISSUE 2 8 80 DEPARTMENTS
6 From the Editors 8 Headlines
56 Research 64 Technology 68 Your Turn 70 Bookshelf 72 Calendar 74 Classifieds 80 Spotlight
Cover photo by Mark Schäfer ©2007
BizEd MARCH/APRIL 2008 1 FEATURES
16 Brand Evangelist Ogilvy & Mather's Shelly Lazarus believes every point of contact with the customer is an opportunity to promote the brand.
22 Measures of Success Assurance of learning standards are changing the way schools evaluate learning—and even how they teach.
32 Leadership in the Round The academic community adopts 360-degree assessment tools.
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40 On My Honor Many schools have instituted honor codes to instill a sense of ethics in students. But how well do honor codes work? Four schools weigh in.
50 Prison Break Gary Carini and John Jackson explore the many ways that the Prison Entrepreneurship Program benefits inmates, professors, and business students.
