Issue link: https://www.e-digitaleditions.com/i/57707
From the Editors A Ruby Anniversary 0 00 0 0 0 0 0 0 0 6 0 Two of my friends celebrated their 50th birthdays by hiking to the top of Mount Kilimanjaro. I observed the same milestone by renting a beach house with three of my sisters. A former co- worker surprised her husband on their 30th anniversary by renting out a wedding- reception-style hall and throwing a party, complete with friends and family dressed in retro '70s garb. The milestones that end in zero are the ones that really make us stop and think about what the occasions mean. Perhaps the fact that we're so used to counting by tens lends each new zero a special significance. Perhaps the presence of that big round 0—simultaneously so empty and so fraught with potential—simply makes us want to color it in with something fun, frenetic, or meaningful. So it is with pride that I note that the May/June 2008 issue of BizEd is the 40th issue of the magazine. I feel a certain nostalgia as I flip through those early issues (Quick! Can anyone name our first cover interview?) and remember how hard we worked to find our voice. I remember attending my first AACSB Annual Meeting in New York City in 2001 and explaining to attendees that there would soon be a magazine written just for them. I remember how triumphant we felt when that first issue was in print—and the second issue was already in the works. But, on the whole, a milestone anniversary is more about looking forward than looking back. What's on the horizon for management education? What essential topics will BizEd be covering when the next big zero rolls around? We take a peek at the near future with a special section in this issue. We've asked four well-known management educators to take a look at their own fields and offer their opinions on what's changing—and what should be changing—in their areas of expertise. Barry Posner examines the practice of leadership, N. Craig Smith discusses ethics and corporate responsibility, Denise Rousseau extols evidenced-based manage- ment theory, and Clayton Christensen predicts a whole new model for the business school. Their essays begin on page 24. Another glimpse of the future comes from the perspective of E. Neville Isdell, the CEO of Coca-Cola. Isdell is passionate about the role of business in society and believes that corporations and business schools can become "agents of transformation" in a complex world. Specifically, he discusses how Coca-Cola and other organizations can work with communities to create a better future for everyone. The interview starts on page 16. In magazine publishing, the future is always knocking at the door, because the next deadline is never far away. While I'm proud of the breadth of content in our 40th issue, I'm already deep into writing copy for the 41st edition—and looking ahead at the 42nd and 43rd. By my calculations, the 50th issue of BizEd will be pub- lished in January 2010. That gives us quite a few fresh zeroes to color in! Time to start thinking about what the diamond issue might hold. ■ z BizEd MAY/JUNE 2008 BILL BASCOM 0