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Published by AACSB International MISSION BizEd BizEd is the world's leading source for authoritative information, ideas, and insights related to international management education. EDITORIAL NEW! BRIEF CASES FROM HBSP Rigorous yet short cases Each case includes 5-8 narrative pages and 3-4 exhibits, plus an accompanying Teaching Note. Most are supplemented by an online tool. New Brief Cases in Marketing include: n Atlantic Computer: A Bundle of Pricing Options Online tool: Pricing marginal math n The Fashion Channel Online tool: Segmentation/ROS/ROI n MedNet.com Confronts "Click-Through" Competition Online tool: Web metrics n Mountain Man Brewing Company Online tool: Break-even analysis n Natureview Farm Online tool: Channel margins n Rosewood Hotels & Resorts Online tool: Customer lifetime value calculator n Saxonville Sausage AACSB INTERNATIONAL Judy D. Olian Richard A. Cosier John J. Fernandes Chair, Board of Directors Chair-Elect, Board of Directors President & Chief Executive Officer BizEd (USPS 1884) is published six times a year by AACSB International— The Association to Advance Collegiate Schools of Business 777 South Harbour Island Boulevard, Suite 750, Tampa, FL 33602 Tel: 813-769-6500 Fax: 813-769-6559 ISSN number: 1537-338X Copyright information: Copyright 2007 AACSB International. All rights reserved. Materials used for educational and noncommercial purposes may be reproduced if permission has been obtained from AACSB and if the photocopied material includes a line containing the issue date and the copyright notice. For all other uses, contact AACSB International for permission. For information about ordering reprints and ePrints of articles, or for permission to reproduce any editorial content, contact Debbie Wiethorn at Debbie@aacsb.edu or 813-769-6522. AUTHORIZED FACULTY can see free exam copies of Brief Cases and other course materials on our web site: www.hbsp.harvard.edu/educators Change of address: Notify publisher at least six weeks in advance, including mailing label from the most recent issue and the new address. Advertising: Acceptance and/or publication of editorial or advertising does not con stitute endorsement by BizEd or AACSB International. All advertising is subject to review by the AACSB International Communications Depart ment. To contact advertising sales manager Annette Gonzalez DeLisle, call 813-769-6517. Subscription rates: Continental U.S. $72 per year; Canada $82 per year; outside North America $92 per year. Subscribe online at www.aacsb.edu/publications/bized. Standard A postage paid at Little Rock, Arkansas. POSTMASTER: Send address changes to BizEd, 777 South Harbour Island Boulevard, Suite 750, Tampa, FL 33602. 2 BizEd SEPTEMBER/OCTOBER 2007 www.aacsb.edu Tricia Bisoux Co-Editor Sharon Shinn Co-Editor BizEd.editors@aacsb.edu The Magazine Group Design & Production Bruce Tobin Anne Graham Executive Editor Art Director BUSINESS Annette Gonzalez DeLisle Manager, Business Development Annette@aacsb.edu Debbie Wiethorn Business Development Associate Debbie@aacsb.edu Rebecca Johnson Manager, Marketing Communications Becky@aacsb.edu Lora Parker Information Technology and Database Coordinator BizEd.subscriptions@aacsb.edu Brenda D. Lovell Vice President and Chief Education Officer Brenda@aacsb.edu Brandy Whited Senior Communications Associate Brandy@aacsb.edu