Issue link: https://www.e-digitaleditions.com/i/58065
"IN MY EXPERIENCE, TEN MINUTES IS USUALLY ENOUGH TIME TO DECIDE IF AN INDIVIDUAL IS GOING TO BE A GOOD 'FIT' FOR OUR FIRM AND OUR INDUSTRY." —Bryan Kissinger, PricewaterhouseCoopers seek work with a company that is socially responsible, 79 percent of all respondents and 60 percent of respondents not interested in Net Impact said yes. Eighty-nine percent of all respondents and 81 percent of respondents not interested in Net Impact agreed that business profes- sionals should take into account social and environmental impacts when making business decisions. Additionally, most students—78 per- cent of all respondents and 64 per- cent of respondents not interested in Net Impact—believe that CSR should be incorporated into core business courses. By a margin of 87 percent to 74 percent, women are more likely than men to seek social responsibility than men. More results of the survey can be found at netimpact.org. Intellectual Property in China Judges, policymakers, and enterprise execu- tives from China recently attended a new training program on innovation and intellectual property rights con- ducted by the Haas School of Busi- ness at the University of California in Berkeley. Berkeley's interdisciplinary China Innovation & Intellectual Property Rights Leadership Program features classes taught by professors from the university's schools of busi- ness, information, and law. It was organized by UC Berkeley's Center for Research on Chinese & Ameri- can Strategic Coop- eration (CRC). Participants stud- ied intellectual property case studies on such topics as the Beijing Olym- pics and met with high-level cor- Recruitment on Speed Dial Speed dating doesn't always work for individuals look- ing for love, but it's proving to be a successful technique for matching up b-school graduates with potential employers. Last fall, the Management Information Systems Asso- ciation (MISA) of Eller College at the University of Arizona in Tucson hosted a recruiting event that connected stu- dents—quickly—with corporations. Students were sequenced through a rotating series of ten-minute interviews with recruiters from companies including IBM, PricewaterhouseCoopers, and Texas Instruments. Participants approved of the novel interviewing process. "I think the format was an excellent way to meet and talk with a lot of students in a short period of time," says Bryan Kissinger of PricewaterhouseCoopers. "In my experience, ten minutes is usually enough time to decide if an individual is going to be a good 'fit' for our firm and our industry." "The speed dating provided an unexpected benefit—because we had a predetermined amount of time, my 'date' and I stayed focused on the discussion and not on how to extend or tactfully end the conversation," says Ed Mullins of Texas Instruments. "As a result, the conversa- tions at the speed dating turned out to be much more enriching than conversations at the booth earlier in the day." porate executives. They also spent a week gaining hands-on training as "interns" at California high-tech companies, IP man- agement firms, law firms, and United States courts. The training comes as China faces mounting pressure from both the U.S. and the European Union to crack down on piracy of soft- ware, movies, and other intellectual property. "In our research we have discovered that the Chinese public misunderstands many aspects of U.S. values and priorities, while Americans surprisingly are even less well-informed about the reali- ties of modern China," says Jihong Sanderson, executive director of Berkeley CRC. "With the program, we are creating a framework where such misunderstanding can be replaced by direct communication in order to enhance cooperation between the U.S. and China." BizEd JANUARY/FEBRUARY 2007 9